Brand booth animations

In the Salon | 13 - 15 April

Dive into the fascinating world of your favourite Brands. Enter their priviledged booth area, where singular activities will amaze and delight you. Experience the unique sensation of a special connection between you and the watchmaking marvels unveiled in a memorable setting.

  • Visit the A. Lange & Söhne booth

    Experience our mechanical works of art and immerse yourself in the world of Saxon watchmaking.
    Join A. Lange & Söhne on a voyage of discovery into the realm of top-tier precision watchmaking and learn more about horological masterpieces made in Germany. Gain insights into the development of sophisticated complications. And ultimately, observe one of our watchmakers as he demonstrates his fascinating work.

    Language: English

  • Arnold & Son - A Century of Precise Timekeeping - The Story of John Arnold

    Conference & Discussion

    Once upon a time, there was a watchmaker like no other, whose simple yet ingenious inventions revolutionised the world in which he lived. A man who made chronometric accuracy easy to replicate through industrial processes. And yet, John Arnold should not be judged by his creations alone, as they represent a superficial insight into his world. All the more so, as the inventor helped to mitigate some of the hazards faced by mariners as they navigated the oceans, by developing reliable and accurate timepieces.

    At the same time – and this is why his innovations were so important – he gave navigators the means to know their location anywhere in the world by effortlessly calculating their longitude. This allowed them to set off in search of new lands while minimising the risk of getting lost.

    When we consider their work in the socio-economic context of their time, we realise how much these visionaries contributed to the new industrialised era. Most of these inventions are still used in watchmaking, testifying to the immense influence of John Arnold and his successors: George Graham, John Harrison, Thomas Mudge, Abraham-Louis Breguet and many others.

    Story told by Vincent Daveau, watchmaker, historian and passionate sailor.

    Language: French

    Free registration
  • ArtyA Booth visit

    ArtyA Booth visit

    Discover the colorful collections of the independent Geneva brand. With its Manufacture movements, high complications and innovative materials, let ArtyA surprise you with its uniqueness.

    Language: English

  • Baume & Mercier Treasure Quest & Water Tasting

    Come and explore the world of design and elegance at the Baume & Mercier stand.
    Baume & Mercier invites you to take part in new product presentations to discover the many facets of the Riviera.
    For all you adventure-seekers out there, find the password hidden among the stand's showcases and try to win a Riviera watch.
    Baume & Mercier is also offering an invigorating "Oxygen Water" tasting experience. Enjoy a thirst-quenching glass of water and make the most of the Watches and Wonders Geneva show.
    Join us and immerse yourself in the world of open and authentic watchmaking!

    Languages: English and French

  • The Bell & Ross Quiz!

    Do you really know the Bell & Ross brand? Test your knowledge and try to win a beautiful Bell & Ross pilot bag.
    This quiz session will be hosted by a Bell & Ross brand representative and is open to everyone, those who already know the brand well and those who want to find out more.

    Languages: English and French

  • Bell & Ross - Brand Presentation

    Discover or rediscover the history of Bell & Ross, the brand essence and its iconic time instruments. This presentation will be hosted by a Bell & Ross brand representative.

    Languages: English and French

  • Cartier Workshop: Masterclass with a watch expert

    Attend the Maison's experts' workshop about the Watchmaking of shapes and the culture of design, and try on the latest Cartier creations.

    You can sign-up in person for Cartier's watchmaking sessions:

    • An immersive tour of the Watchmaking Manufacture at La Chaux-de-Fonds

    • Attend the Maison's experts' workshop about the Watchmaking of shapes and the culture of design, and try on the latest Cartier creations

    Registration: On-site booking at Cartier's Booth. Depending on availability.

    Languages: English and French

  • Cartier Workshop: VR experience

    An immersive tour of the Watchmaking Manufacture at La Chaux-de-Fonds.

    You can sign-up in person for Cartier's watchmaking sessions:

    • An immersive tour of the Watchmaking Manufacture at La Chaux-de-Fonds

    • Attend the Maison's experts' workshop about the Watchmaking of shapes and the culture of design, and try on the latest Cartier creations

    Registration: On-site booking at Cartier's Booth. Depending on availability.

    Languages: English and French

  • Chopard Pavillon Discovery Visits

    Chopard welcomes you to its Pavilion for a fascinating discovery tour of the Maison and its iconic collections, taking you on an emotion-filled journey through its craftsmanship and history.

    Don’t miss this opportunity to immerse yourself in the world of Chopard!

    Capacity: Each visit is limited to a maximum of 15 participants.

    Registration: On-site booking at Chopard's Booth. Depending on availability.

    Languages: English and French

  • Discover the Eberhard & Co. World

    A timeless journey of passion, research and independence since 1887. 
    Through a portal open on time, between past and present, the extraordinary story of Eberhard & Co. unfolds: a journey of passion, commitment to research and unwavering independence that has continued uninterrupted since 1887. Discover the heritage and the new collections of the Swiss Maison and take part in the "Product Presentation" sessions open to the public.

    Registration: On-site booking at Eberhard & Co.'s Booth. Depending on availability.

    Languages: English, French and Italian

  • Frederique Constant Booth visit

    Frederique Constant opens the doors of its booth to give you a guided tour. The opportunity to discover the history of the Brand, its iconic timepieces and its new products.
    Meet us at the front door of the booth. Departure at 9:00 am, 10:00 am, 11:00 am, 1:00 pm, 2:00 pm, 3:00 pm, 4:00 pm, 5:00 pm.

    Languages: English and French

  • Grand Seiko Booth Visit

    Explanation of Grand Seiko Evolution 9 Collection in the public area of Grand Seiko Booth.
    E9 or Evolution 9 collection charts a new course for Grand Seiko's design. It speaks to the next generation with its confident lines, powerful presence and quiet radiance but also draws on its deep roots in the traditions and culture of Japan. Our experts will explain more about the collection. Souvenir photo book will also be provided.

    Languages: English, French, Chinese and Japanese

  • HAUTLENCE - the Making-Of

    From drawing board to wrist, HAUTLENCE unveils watch creation in a series of captivating episodes.
    Behind the scenes of HAUTLENCE: From the drawing board to the wrist, this show invites you to experience all the episodes in the creation process of a watch.
    Tune in and discover the captivating plot lines of design and development before a new model is ready to premiere. Hosted by HAUTLENCE.

    Language: English

  • Presentation of the Hermès new watch collections

    Hermès invites you to discover its new watches and to immerse yourself into its singular approach to time.

    Schedule:

    • 13 April: 9:30 am, 11:00 am, 2:00 pm, 3:30 pm
    • 14 April: 9:30 am, 11:00 am, 3:00 pm, 4:30 pm
    • 15 April: 2:00 pm, 3:30 pm

    Registration: On-site booking at Hermès' Booth. Depending on availability.

    Languages: English and French

  • H. Moser & Cie. - Journey to the heart of time

    Discover the world of H. Moser & Cie. and its minimalist philosophy.

    Take a tour and discover the minimalist spirit and philosophy that guides each Moser creation, where the art of simplicity meets watchmaking ingenuity. During this immersive tour, you'll meet the emblematic "talking pieces" presented over the last ten years. These unique pieces tell their own story and speak for themselves. Dive into the heart of watchmaking with exclusive film projections featuring watches that come to life. Explore how each tick reveals a story, each movement capturing the essence of time as it passes.

    Join us for an unforgettable experience, where passion, elegance and technology meet to redefine the art of time.

    Languages: English and French

  • IWC Schaffhausen Booth Tour

    TAKE A BOOTH TOUR: Immerse yourself in the fascinating universe of the Schaffhausen-based luxury watchmaker. Discover the highlights of the new collection, find out more about the “IWC way” of fine watchmaking, and observe a master watchmaker working on assembling some of our most sophisticated movements and complications.

    Registration: On-site booking at IWC's Booth. Depending on availability.

    Languages: English, French and German

  • Jaeger-LeCoultre - Booth Tour Guides

    Every 30 minutes, guests will be invited to join a tour guide to discover the fascinating story of the quest for precision at Jaeger-LeCoultre.

    Languages: English and French

  • Jaeger-LeCoultre - Manufacture Room

    The Manufacture room is an immersive space where guests will discover Jaeger-LeCoultre "in the Making" movie serie, on demand, after discovering the 5 steps of the Manufacture of a watch.

    Languages: English and French

  • Jaeger-LeCoultre - Craftsmanship Demonstrations

    Guests will be invited to meet the Manufacture Craftsmen and women. They will discover the different arts of Watchmaking such as bevelling, caliber assembly, traditional spiral shaping and profile-turning.

    Languages: English and French

  • Jaeger-LeCoultre - Atelier d'Antoine Workshops

    As part of the Precision Maker thematic and the Atelier d'Antoine, Jaeger-LeCoultre will launch a new Discovery Workshop, offered for the first time at Watches and Wonders Geneva before releasing it at the Manufacture and later in a selection of Flagships around the world. This immersive experience goes deeper into the Art of Precision in Watchmaking and blends academic content and hands-on experience to understand the challenge of the precision from the measure of the components to the impact on the regulating organs.

    Registration: On-site booking at Jaeger-LeCoultre's Booth. Depending on availability.

    Languages: English and French

  • NORQAIN - STAN WAWRINKA GIVEAWAY CONTEST

    Enter the NORQAIN contest for your chance to meet tennis icon Stan Wawrinka and win exciting prizes! Visit us at the NORQAIN BASE CAMP for your opportunity to win! 

    Participate by completing the form, and you could be the lucky winner of our grand prize! Picture yourself meeting tennis legend Stan Wawrinka in person during an exclusive meet-and-greet session. Plus, other fantastic Stan-themed prizes are waiting to be won, including a tennis racket signed by Stan himself and tennis accessories with his signature. Participate now by visiting our NORQAIN BASE CAMP. Good luck to everyone!

    Language: English

  • NORQAIN - CONFIGURE YOUR WILD ONE OF 1

    Head over to the NORQAIN BASE CAMP to customise your own watch from A to Z. There are over 3.5 million options! 
    Introducing the Wild ONE of 1, a fully customisable version of our high-performance sports watch, the Wild ONE, now available in 18-carat gold! Utilise our 3D customisation tool to configure every detail, from the revolutionary case to the straps and more. Make your watch as unique as you are. Don't miss out — join us at our NORQAIN BASE CAMP for this exclusive experience!

    Language: English

  • Oris Novelties

    Enjoy a presentation of our Watches and Wonders novelties 2024.

    Languages: English and German

  • Oris Bear Party

    Kids welcome! Our Oris Bear will be happy to meet the upcoming generation of watch enthusiasts. Virtual reality, drawing books and many more activities.

    Languages: English and German

  • Oris Social Club - Show us your Oris watch!

    You are an Oris owner? A taste of Hölstein is waiting for you. Our booth is the best place to stay in contact with Oris friends all around the world.

    Languages: English and German

  • Oris - Hölstein Competition

    Come and visit the Oris. Take your chance to win a weekend trip to the Oris factory for two and many more prices that will make you smile.

    Languages: English and German

  • Piaget - Les Ateliers de l’Extraordinaire - Atelier Métier d’or

    Inspired by the Maison's own Atelier, the Métiers d’Or Atelier immerses you in Piaget's gold artistry and craftsmanship. Become a Piaget gold artisan yourself and discover the art of gold weaving and sculpting.

    Schedule:

    • 13 April: 11:30 am, 4:00 pm
    • 14 April: 10:00 am, 4:00 pm
    • 15 April: 10:30 am, 4:00 pm

    Registration: On-site booking at Piaget's Booth. Depending on availability.

    Languages: English and French

  • Meet-and-greet Mike Horn at Panerai Booth

    Have you ever had the chance to meet Mike Horn, the Panerai brand ambassador? Seize this unique opportunity for a 30-minute immersion in his adventures at Panerai World.

    Registration: On-site booking at Panerai's Booth. Depending on availability.

    Capacity:  15 participants max. per session

    Language: French

  • Panerai Brand Presentation

    Step into Panerai's world for a comprehensive brand presentation.

    Languages: English and French

  • Panerai Booth Tour

    Embark on an immersive and personalized tour of Panerai World, guided by a knowledgeable Panerai crew member. Delve into first person anecdotes and captivating stories, and discover our latest product innovations amidst the delights of Italian hospitality.

    Languages: English and French

  • THE PARMIGIANI FLEURIER ODYSSEY

    Live a memorable experience as you explore Parmigiani Fleurier’s new brand icon during an exclusive and exceptional moment.

    At the heart of an immersive experience, Parmigiani Fleurier invites you to discover its new collection in a unique artistic installation. Designed for horology purists, this exhibition is an intimate celebration of time, combining horological heritage and minimalist aesthetics. Each creation, reflecting refined luxury, promises a sensory dive into the world of haute horology. Far from any ostentation, the pieces reveal a discreet sophistication, inviting on an enlightening journey through the beauty and complexity of timekeeping.

    This event is a rare opportunity to connect personally and deeply with the art of Parmigiani Fleurier, offering reflection on the importance of every moment. A must-attend for those seeking authenticity and refinement.

    Languages: English and French

  • Patek Philippe collection and new products

    Patek Philippe is delighted to present the new models created for Watches and Wonders 2024.
    We invite you to discover the entire Patek Philippe collection, a total of more than 150 models displayed in the outer showcases of the booth.

    You will see the new 2024 models, the grand complications, the Joaillerie and Haute Joaillerie timepieces as well as the complete collection of Patek Philippe movements in current production. A unique opportunity to see the entire Patek Philippe collection in one place

    Don’t miss the opportunity to test your knowledge about Rare Handcrafts at the reception desk of the booth.

    Languages: English and French

  • Pequignet Booth visit

    The French Pequignet Manufacture’s workshop sets up at Watches and Wonders Geneva!
    Come and meet one of the Maison's watchmakers and see the assembly, by his expert hands, of the Pequignet movements that have made the brand famous. Discover the excellent know-how of the French Manufacture Pequignet.

    Schedule:

    • 13 - 14 April: 9:30 am, 11:30 am, 1:30 pm, 5:15 pm
    • 15 April: 9:30 am, 11:30 am

    Languages: English and French

  • TAG Heuer Booth Tour

    Experience more than 160 years of watchmaking savoir-faire with TAG Heuer.

    Registration: On-site booking at TAG Heuer's Booth. Depending on availability.

    Languages: English and French

  • Tudor booth visit

    Tudor invites you to discover the daring side of the iceberg. Dive in and embrace the TUDOR world in its entirety. Check out the experience room and our special temporary exhibitions. You’ll have the opportunity to experience Tudor’s watches, partnerships, and ambassadors. There will be plenty of experts on hand to take you through the Tudor world as well.

    Prepare to see what the BornToDare spirit is all about—the spirit that’s been with Tudor since the very beginning.

    Languages: English, French and German

  • Ulysse Nardin - Booth Tour

    Explore Ulysse Nardin's universe through an interactive booth tour that blends innovation and craftsmanship. Get ready to have your perspective on watchmaking change!

    Registration: On-site booking at Ulysse Nardin's Booth. Depending on availability.

    Languages: English and French

  • Guided tours of the Vacheron Constantin booth and discovery of novelties

    A Vacheron Constantin watch is far more than merely the sum of its parts. Starting from a sketch, a geometrical drawing and its technical extensions, a whole world of shapes, colours and textures is born. Come and discover the Vacheron Constantin booth and collections.

    Founded in 1755, Vacheron Constantin is the world’s oldest watch Manufacture in continuous production for nearly 270 years, faithfully perpetuating a proud heritage of watchmaking excellence and stylistic sophistication through generations of master craftsmen. At the pinnacle of Haute Horlogerie and understated elegance, the Maison creates timepieces with unique technical and aesthetic signatures, and an extremely high level of finishing touches.

    Vacheron Constantin brings to life unparalleled heritage and a spirit of innovation through its collections: Patrimony, Traditionnelle, Métiers d’Art, Overseas, Fiftysix, Historiques and Égérie. It also offers its discerning clientele of connoisseurs the rare opportunity to acquire vintage pieces within the Les Collectionneurs assortment, as well as unique and bespoke timepieces by means of its Les Cabinotiers department. #VacheronConstantin #OneOfNotMany

    Languages: English, French and German

  • Van Cleef & Arpels Booth Discovery

    Dive into Van Cleef & Arpels' Poetry of Time wonderful universe and discover new watchmaking creations uniting artistic craftmenship and a quest for movement.

    Van Cleef & Arpels pays tribute to the expertise of its workshops at Watches and Wonders Geneva 2024. The Maison’s consummate savoir-faire, a blend of tradition and innovation, reflects the ingenuity of its craftsmen, virtuosos who master, refine and share skills which are sometimes centuries old. To instill wonderment, Van Cleef & Arpels draws from its sources of inspiration and its heritage, developing new techniques that arouse a distinctive perception of passing time.

    True to its unique Poetry of Time, Van Cleef & Arpels instills a dimension of dream and emotion into the art of watchmaking.

    Languages: English and French

  • Zenith - Watch Clinic

    Discover the art of watchmaking at our Watch Clinic. Participate in a hands-on workshop where you'll learn to adjust the clutch wheels of the chronograph, allowing the chronograph hand to operate smoothly.

    TIME TO REACH YOUR STAR
    With innovation as its guiding star, ZENITH exclusively features in-house developed and manufactured movements in all its watches. Since the creation of the El Primero in 1969, the world’s first automatic chronograph calibre, ZENITH has gone on to master high-frequency precision and offers time measurements in fractions of a second, including 1/10th of a second in the Chronomaster collection and 1/100th of a second in the DEFY collection. ZENITH has been shaping the future of Swiss watchmaking since 1865, accompanying those who dare to challenge themselves and reach new heights. The time to reach your star is now.

    Languages: English and French

  • Zenith - Booth visit

    Dive into the Zenith Universe. Join us for a guided tour of our booth, where you'll have the opportunity to discover the main novelties of the year.

    TIME TO REACH YOUR STAR
    With innovation as its guiding star, ZENITH exclusively features in-house developed and manufactured movements in all its watches. Since the creation of the El Primero in 1969, the world’s first automatic chronograph calibre, ZENITH has gone on to master high-frequency precision and offers time measurements in fractions of a second, including 1/10th of a second in the Chronomaster collection and 1/100th of a second in the DEFY collection. ZENITH has been shaping the future of Swiss watchmaking since 1865, accompanying those who dare to challenge themselves and reach new heights. The time to reach your star is now.

    Languages: English, French, Italian (upon request) and German (upon request)