TAG Heuer introduces the revolutionary TAG Heuer Carrera Plasma, a new timepiece featuring innovative Diamant d'Avant-Garde technology and a disruptive design. With lab-grown diamonds, it marks a major milestone in the over 160-year-old company history and the watch industry at large. This technical disruption is a new way of mastering design and the play of light with material and the versatility of lab-grown diamonds providing unbounded creativity. Focusing on the avant-garde aesthetics, versatility, and design codes that have then the power to make a watch truly unique, the TAG Heuer Carrera Plasma is yet another example of the company's avant-garde, innovative spirit that lies so deeply in the brand's DNA.