New dates, new name, new format, new audiences… For its 30th edition, SIHH becomes Watches & Wonders Geneva. This must-attend event for professionals and the public confirms Geneva as the epicentre of watchmaking excellence.
Since 1991, Salon International de la Haute Horlogerie has evolved in keeping with market trends. On the eve of its 30th edition, it embarks on the biggest change in its history. Watches & Wonders Geneva is an event in two parts. The exclusive Salon is the place for professionals, media and special guests of the exhibiting maisons. New for the public, “In the City” transforms the centre of Geneva into a week-long discovery of the many facets of watchmaking excellence.
More outward-looking, more experiential, more interactive and more connected, the Salon delivers a wealth of original content and experiences. Innovative and dynamic, this prestigious platform for communication connects the watchmaking community and provides multiple networking opportunities. Setting the standard for watch fairs for nearly 30 years, this is where the major new trends are revealed to professionals, media and the exhibiting maisons’ special guests who enjoy exclusive previews of the year’s new collections.
“In the City” rolls out an ambitious programme of events across the city centre, revealing to the public the many faces of watchmaking excellence. Exhibitions, walking tours, hands-on workshops, guided visits of manufactures, in-store activations, museum tours, expert talks and opportunities to meet the people behind the scenes are all part of this pioneering event, which enjoys the support of the City and the Canton of Geneva.More info