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\ IN THE CITY

APRIL 25-29, 2020

On the trail of time. Step into time and explore Geneva’s watchmaking past and present. A unique adventure to experience solo, as a family or with friends, thanks to a lively, immersive, city-wide circuit.

Geneva, the place to be

Watchmaking isn’t one profession but many, all part of Geneva’s history and central to the fabric of the city. They form a living culture in constant evolution; a world where new things happen every day.

At the same time as “In the City”, Watches & Wonders Geneva hosts the Salon, the foremost international gathering for the watchmaking profession, where each year thirty-plus exhibitors reveal their latest creations to trade and media guests from around the world. This exciting week confirms Geneva as the go-to destination for every watch enthusiast.

Inside watchmaking

Are you passionate about watchmaking? Are you fascinated by its history and professions? “In the City” is the first event that puts the public at the heart of time measurement, its values and expertise.

Organised with the active support of the City and the Canton of Geneva, in partnership with the leading names in the sector, this is a rare opportunity to get closer to this uniquely special world. Broaden your understanding of watchmaking, further your passion or find a vocation – at the heart of the city where watchmaking excellence has its home.

Activities for everyone

How does a mechanical movement work? What goes on inside a manufacture? What role do artisans play and what background do they have?

Whether you’re new to watches or already a connoisseur, whether you’re fascinated by mechanisms or enjoy sifting through archives, “In the City” brings watchmaking to life through a packed programme of festivities, with free activities and experiences to please all ages and centres of interest. Held at venues across the city, including museums, schools, manufactures and boutiques, they celebrate, each in their own way, the art of time measurement.

  • A full programme of conferences and workshops for hands-on initiations to watchmaking
  • Themed walks around the city
  • Workbench demonstrations by watchmakers, engravers, enamellers, stone-setters and other skilled artisans
  • Exhibitions for a full immersion into the history and culture of watchmaking
  • Guided tours of manufactures (reservation required)
  • Presentations in brand boutiques of exceptional watches and unique pieces
  • Fun workshops for kids
  • And many other experiences…

The Salon

From April 25th to 29th, professionals and journalists from around the globe will meet in Geneva for a world-first preview of the watches that will define the year’s major trends. What if you were one of them?

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SIHH History

The milestones in the history of SIHH.

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Videos & pictures

Relive some of the outstanding moments at SIHH.

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