For three consecutive years, Watches & Wonders made its mark as a key event in Asia for Fine Watchmaking. At each edition, visitors from the Asia-Pacific region immersed themselves in every aspect of the participating brands and discovered exclusive timepieces.
For the third consecutive year, Watches & Wonders delivered on all counts. In what is a challenging economic climate, it played its role as the foremost Haute Horlogerie exhibition in Asia to perfection. Throughout its four days, the twelve exhibiting Maisons welcomed some 20,000 visitors (+25% on 2014) from across the continent including 700 representatives of Asian media. This audience of seasoned journalists and enthusiastic customers, some travelling from as far away as Japan or Australia, others from Mainland China taking advantage of the Golden Week, were warmly welcomed by the manufactures. These crowds of visitors confirmed the appeal of technical and precious watchmaking for a public eager to discover the year’s new creations, and to experience first-hand the singular world of time measurement. They were joined by celebrities who, as the brands’ VIP guests, were invited to share a special moment with these enlightened enthusiasts.
Baggage claim screens at the airport, billboards and banners on lampposts, even trams zipping through the streets – all heralded WATCHES & WONDERS 2014 in beautiful blue around Hong Kong this week as 13 European luxury Maisons, including their Chief Executive Officers, met with visitors to the Fine Watchmaking exhibit to share their passion and knowledge of the noble craft of creating fine timepieces.
In markets of such major importance for Fine Watchmaking as Asia, there had to be a dedicated event. The brands present at the Salon International de la Haute Horlogerie took up the challenge with the launch of WATCHES & WONDERS in Hong Kong. The fair, which ran September 25th to 28th, was the first exhibition of its kind ever organised on Asian soil. All the Chief Executives of the participating Maisons were present in person to acknowledge the region’s many collectors and connoisseurs.