In the Salon | 13 - 15 April

Innovation is the key word at the LAB, an immersive, sensory area where start-ups, schools and engineers unveil the professions, sectors and new technologies of tomorrow's watchmaking. And - perhaps - spark vocations.

  • Start-ups and brand projects - a window on the future

    Start-up and exhibiting brands present their vision of tomorrow's watchmaking.
    12 innovative projects to discover in this new space.

    Languages: English and French

    Oris PPX Laser – Beauty in Technology
    In connection with our recently launched ProPilot X Laser we are going deep into the science of color creation. Several experiences will help visitor understand what light is and how light equals color -> it is our take in beauty through technology.

    Vacheron Constantin interactive experience
    Discover Vacheron Constantin's craftsmanship through an interactive experience in which you can explore the Maison's timepieces. 


    Pioneering Additive Manufacturing technology to unlock creativity in the luxury & jewelry industry
    Our technology enables AM to reach new levels of scalability with lean product development for intricate designs.

    Digital Product Passports for Watches
    Products in display with access to demo Digital Product Passports through QR codes.
    Interactive ghost screen that showcases Arianee solutions through real-life use cases.

    Digital & invisible product authentication solution for enhanced traceability and trust
    Generating unique digital IDs for authentication & traceability using the natural surface of watches.

    Enquirus AI serial number recognition
    Finding and accurately recording the serial number on a watch can be challenging for: customers, law enforcement or pre-owned watch retailers.

    WOW! Experience: Elevate Timepieces to Masterpieces
    Embark on a new journey in luxury watch exploration with WOW! Our groundbreaking technology employs cutting-edge magnification and lighting techniques to showcase the intricate details of high-end timepieces like never before.

    MADO - Time in Action
    The system's advanced technology allows for detailed identification of viewers to analyze audience trends (gender, size, age, interest and dwell time).

    Science serving Art
    Explore scientific principles to enhance artistic expressions opening up new territories of customer experiences, transcending traditional boundaries to ignite imaginations and provoking emotions.

    Liquid technologies
    Fluidic capsules composed of fixed and/or mobile decorative elements in a liquid.

    Light technologies
    Lighting mechanical module composed of a microgenerator generating electricity on demand and optical systems for the illumination seamlessly integrated into the watch.

    Personalization Window Displays Powered by AI, Real-time 3D and Holograms
    Lifelike holographic showcases. Simply scan the QR code to control the display from any smartphone.

    Watch Certificate™ the passport for every watch
    The watch passport fostering a seamless connection between manufacturers, retailers and watch owners.

    The specialist embedded insurance platform for the luxury watch market
    Explore how Zing Cover is pioneering the integration of embedded insurance in both the primary and pre-owned watch markets, cultivating greater confidence in the purchase and ownership of luxury watches and greater engagement and customer insights throughout the ownership cycle.

  • The Agora: Join the Conversation

    Saturday, April 13th:

    • 10:00 am: Entrepren'Heures
      Speakers: Anne de Pontonx, Françoise Paris | Estelle Lagarde, Lagarde | Coralie Charriol, Charriol | Nathalie Veysset, Watch Femme
      MOD: Stéphane Barbot-Maire

    • 12:00 pm: It's sustainability o'clock
      Speakers: Sébastien Cretegny, Movo Partners | Sabrina Karib, Precious Metals Impact Forum | Pauline Evequoz, Chopard
      MOD: Maxence Innegraeve, KPMG

    • 3:00 pm: A glimpse at the watch of the future
      Speakers: Benoît Mintiens, Ressence | Pierre-François Louvigné, SilMach
      MOD: Clément Tardiveau, Clément Entretemps

    • 4:00 pm: And women in all of this? 
      Speakers: Eléonore Picciotto, The Eye of Jewelry & Revolution Magazine

    Sunday, April 14th: 

    • 10:00 am: You have a watch, I've got the time 
      Speakers: Gautier Massonneau, Trilobe | Clément Bouvier, Chef étoilé | Patrick Pruniaux, Ulysse Nardin & Girard-Perregaux I
      MOD: Eléonore Picciotto, The Eye of Jewelry | Greg Blumenfeld, Le Guide des Montres
    • 12:00 pm: Second-hand: Second life
      Speakers: Silas Walton, A Collected Man | Pascal Ravessoud, Fondation de la Haute Horlogerie
      MOD: Greg Blumenfeld, Le Guide des Montres
    • 3:00 pm: Tell me who you are, I'll tell you where you come from
      Speakers: Guillaume Kuntz, Watch Certificate | Joé Courtine, Stiss
      MOD: Alexis de Prévoisin, Retailby

    • 4:00 pm: The hidden side of counterfeiting: Delving into the backstage
      Speakers: Carole Aubert, Fédération de l'Industrie Horlogère Suisse
      MOD: Serge Maillard, Europa Star

    Monday, April 15th:

    • 10:00 am: The future of employment in watchmaking: Challenges & Opportunities
      Speakers: Benoît Fontaine, Job Watch | Edouard Meylan, H. Moser & Cie | Christelle Rosnoblet, Speake-Marin
      MOD: Raphaël Hatem, Job Watch
    • 1:00 pm: Attracting the new generation: Employer branding strategies
      Speakers: Audrey Helle, Roger Dubuis | Corentine Allisson, Ulysse Nardin | Lydie Haumont, Frederique Constant
      MOD: Raphaël Hatem, Job Watch
    • 3:00 pm: Tech x Design: The way forward
      Speakers: Xavier Perrenoud, Atelier XJC et Ecole Cantonale d'Art de Lausanne | Laurent Beirnaert, Alloyed
      MOD: Arthur Touchot, Philipps

    Capacity: 60 participants max.

  • La Cuisine – Culinary animations by Danny Khezzar, Chef of the Michelin-starred Bayview in Geneva

    Come and enjoy an unforgettable culinary experience in the presence of the Top Chef 2023 finalist.

    Languages: English and French

  • Design & craftsmanship by ECAL/University of Art and Design Lausanne in collaboration with Alloyed

    A collection of 15 bracelets using 3D printing technology designed by students from the Master of Advanced Studies in Design for Luxury and Craftsmanship.

    Languages: English and French

  • Future and Career – career paths for the younger generation

    The Job Watch team will be on site to inform and guide you through the various training courses and job opportunities available in the watchmaking sector.

    Languages: English and French