Watches and Wonders Geneva 2027

13 new brands, a new scenography inspired by Switzerland’s landscapes, and an expanded seven-day In The City programme, Watches and Wonders Geneva is shifting into high gear from 5 to 11 April!

Latest news

New Brands

Watches and Wonders Geneva welcomes 13 new brands: Akhor, Alain Silberstein, Berneron, Breva Genève, Fortis, Kerbedanz, Porsche Design, Singer Reimagined and Stollenwurm, joining Breitling, Damiani, Gallet and Universal Genève, whose participation was announced in June 2026. 

New Scenography

Get ready to discover a concept inspired by the landscapes that shape Geneva and its surrounding region. This new décor concept will enhance the visitor experience, featuring spacious aisles and ensuring a smoother flow throughout the exhibition.

New Experiences

Artistic crafts, training and education, live demonstrations, and hands-on workshops will take centre stage. Whether visiting with family or friends, as a newcomer or a seasoned collector, everyone will have the opportunity to discover the many facets of watchmaking.

LAB

What if the future of watchmaking started today? The LAB brings together startups, technology companies, and creative minds with one ambition: to push the boundaries of innovation. Discover bold ideas and emerging technologies shaping the next chapter of watchmaking.

A city-wide Celebration All Week Long

The Watchmaking Village, brand activations hosted in boutiques, encounters with artisans, immersive experiences, as well as cultural and musical events will set the pace for a week entirely dedicated to the art of watchmaking.

About us

Find out more about us!

Our mission is to raise the profile of watchmaking around the world through the organization of watchmaking events, with Geneva as our flagship event. Together, we create, invent, build, and put all our skills at the service of our events.

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