Welcome to Watches and Wonders Geneva 2026!

Watches and Wonders Geneva 2026 opens its doors with 65 exhibiting brands, and invites you to the largest watchmaking gathering ever organised in Geneva. The event reaffirms more than ever the city’s status as the capital of time and offers a completely new experience, from the Salon right into the heart of the city.

Tickets available exclusively online (no ticket sales on-site).

Novelties selection

The watches everyone’s talking about

Discover all Novelties

Discover the program and activities

Get ready for all the experiences waiting for you at the Salon

Product presentations

Discover the latest releases and iconic collections

Join exclusive expert‑led sessions and get a close‑up look at exceptional timepieces. A unique opportunity to explore the inspirations, innovations, and craftsmanship behind the creations.

View more
Brand booth animations

Experience something new at every booth

Join the immersive activations crafted by each brand to pull you into their world. Creative setups and interactive experiences offer a fresh way to explore their collections from a whole new angle.

View more
Guided Tours

Learn more about the world of watchmaking with our experts

Join a small-group guided tour with Watches and Wonders Geneva, just 10 to 15 visitors, and discover the stories, secrets, and technical marvels that will transform the way you experience watchmaking.

View more
Conferences

Explore the watchmaking world, its players, and its key challenges

Join our conferences to deepen your knowledge of the latest releases, the art of watchmaking, and the issues shaping its future. These collective sessions create space for lively exchanges, shared insights, and diverse perspectives on contemporary watchmaking.

View more
Tic Tac Zone

A place to spark young’s curiosity

Dedicated areas and creative workshops invite young visitors to explore the concept of time and discover watchmaking in an engaging way, by handling, experimenting, and learning while having fun.
Keynotes

Big announcements take the stage in the Auditorium!

Step into the heart of each brand’s universe and experience their headline keynotes live. Expect world premieres, exclusive partnership announcements, global launches, and appearances by brand ambassadors. All the moments you won’t want to miss!

View more
Innovation Hub

An experience that redefines watchmaking

The LAB highlights 13 groundbreaking projects driven by visionary creators pushing the boundaries of watchmaking expertise, scientific research, and emerging technological solutions.

Discover the projects
Masterclasses by Danny Khezzar

Where relaxation meets culinary creativity

At the heart of the space, the Wake Up! Café invites you to unwind with a selection of drinks available throughout the week. The experience gets even sweeter with pastries crafted by Chef Danny Khezzar himself with delicious creations.

View more
Watchmaking demonstrations

An immersion into watchmaking know‑how

The space hosts open craft demonstrations. Designed in a free‑flow format, they allow visitors to observe artisans at their own pace, understand the precision of their gestures, and engage directly with them.

View more