Salon and new releases to break records!
Watches and Wonders Geneva reached a record attendance, with over 55,000 visitors throughout the week! The public days and the “In The City” program were equally a great success, confirming the growing interest in an event that has become a “must-attend”. A wealth of new releases and animations, a true testimony to the vitality of the Swiss watchmaking industry.
Key numbers
new Releases
program and Activities
A successfull edition
Exhibiting brands
Watches and Wonders Geneva 2025 brought the industry's key players together. During this week, the Salon showcased Geneva as the watchmaking world capital. Prestigious names – such as Maison BVLGARI - independent brands - including Christiaan van der Klaauw, Genus, Kross Studio, MeisterSinger, Armin Strom and HYT – gathered in an especially reorganized space.
Youth in the spotlight!
Brands did not only showcase their collections and new releases, they also introduced their youngest talents. Best apprentices, young graduates and craftsmen were all in the spotlight In the Salon. In the city, young professionals and trainees demonstrated their work and projects in both participating boutiques, and at the Watchmaking Village.
Public Days
In the Salon
Watches and Wonders Geneva welcomed retailers, journalists and professionals from around the world for the first 4 days, before opening its doors to the general public between April 5 to 7.
In the City
Young professionals and trainees presented their trades and current projects at the Watchmaking Village, as well as in the participating boutiques. Guided tours, events, discovery workshops, conferences and panel discussions on themes resonating with younger generations, and linked to the measurement of time were all part of this week’s agenda.