Program & Activities

Dive into Watches and Wonders Geneva and get ready for all the experiences waiting for you at the Salon. 
Full program and registrations drop on 10 March, 2026. 

Exhibiting brands

Enter each brand’s universe with presentations of signature pieces, iconic collections, and the latest releases. Join the activations happening right at their booths and keep the adventure going with a guided tour led by the Watches and Wonders Geneva team. 

  • Product presentations

    Discover the latest releases and iconic collection

    Join exclusive expert‑led sessions and get a close‑up look at exceptional timepieces. A unique opportunity to explore the inspirations, innovations, and craftsmanship behind the creations.

    Registration available on March 10, 2026

  • Brand Activations

    Experience something new at every booth

    Join the immersive activations crafted by each brand to pull you into their world. Creative setups and interactive experiences offer a fresh way to explore their collections from a whole new angle.

  • Guided tours

    Learn more about the world of watchmaking with our experts

    Join a small-group guided tour with Watches and Wonders Geneva, just 10 to 15 visitors, and discover the stories, secrets, and technical marvels that will transform the way you experience watchmaking.

    Registration available on March 10, 2026

LAB 2026

Focused on innovation and cutting‑edge technology, the LAB spotlight startups and tech pioneers to design the future of the watch industry. 

LAB

An experience that redefines watchmaking 

The LAB shines a spotlight on 13 groundbreaking projects driven by visionary creators pushing the boundaries of watchmaking expertise, scientific research, and emerging technological solutions. The COSC will also be on site to unveil its latest advancements, offering a fresh perspective on precision, certification, and technical excellence. 

Auditorium

The Auditorium is a dynamic platform where brands and key voices of the Salon take center stage. Two engaging formats shape an inspiring, fast‑paced program. All sessions feature simultaneous French and English translation, ensuring every visitor enjoys a fully accessible experience. 

  • Keynotes

    Big announcements take the stage in the Auditorium!

    Step into the heart of each brand’s universe and experience their headline keynotes live. Expect world premieres, exclusive partnership announcements, global launches, and appearances by brand ambassadors. All the moments you won’t want to miss!

  • Conferences

    Explore the watchmaking world, its players, and its key challenges

    Join our conferences to deepen your knowledge of the latest releases, the art of watchmaking, and the issues shaping its future. These collective sessions create space for lively exchanges, shared insights, and diverse perspectives on contemporary watchmaking.  

Wake up! Exhibition

Rediscover your relationship with time and the delicate transition from sleep to wakefulness through the objects that have marked this daily ritual across the centuries.  

Embark on a captivating journey through the history and evolution of the alarm clock

The Wake Up! exhibition offers an original immersive experience, tracing the story and uses of alarms from the Middle Ages to today. Discover timepieces, watches and clocks drawn from the collections of the Musée d’Art et d’Histoire de Genève (MAH). 

Wake Up! Café

Every day, Chef Danny Khezzar brings this space to life with fun, hands-on cooking sessions. Watch him in action, learn his tips, and enjoy friendly, direct exchanges as he shares his passion for great food. 

  • Masterclasses by Danny Khezzar

    Where relaxation meets culinary creativity

    At the heart of the space, the Wake Up Café invites you to unwind with a selection of drinks available throughout the week. The experience gets even sweeter with pastries crafted by Chef Danny Khezzar himself with delicious creations.

  • Watchmaking demonstrations

    An immersion into the heart of watchmaking know‑how

    The space hosts open craft demonstrations across three stations. Designed in a free‑flow format, they allow visitors to observe artisans at their own pace, understand the precision of their gestures, and engage directly with them.

For young visitors 

Introduce young visitors under 16 to the world of watchmaking with fun, interactive experiences designed to stimulate their curiosity and sense of discovery.  

Tic Tac Zone

A place to spark young’s curiosity 

Dedicated areas and creative workshops invite young visitors to explore the concept of time and discover watchmaking in an engaging way, by handling, experimenting, and learning while having fun. 

Many more Wonders 

Discover a variety of dedicated areas, including a photo studio, our boutique, a bookshop, and the WOCS Gallery, all designed to extend your watchmaking experience at the heart of the Salon. 

  • Hashtag

    A memory worth sharing

    Capture an unforgettable moment in our photo studio and share it on social media using our official hashtags:
    #WatchesandWonders2026 and #WWG26

  • The Shop

    Discover our collection of exclusive products

    The Shop unveils its new capsule collection, blending unique collaborations, limited editions, and pieces inspired by the world of watchmaking. The perfect opportunity to leave with a truly one‑of‑a‑kind souvenir!

  • Bookshop

    An area dedicated to watchmaking knowledge

    Discover a wide selection of books on watchmaking and on the brands featured in the Bookshop.

  • WOCS Gallery

    Where creation meets memory

    Discover the WOCS Gallery, a space where cultural creations reflect history and lived experiences. These compositions are inspired by watchmaking, architecture, and heritage.

In the City

Extend your watchmaking experience right in the center of Geneva

Program