The Riviera watch – created in 1973 and emblematic of the Baume & Mercier spirit – is set to celebrate its half-century of existence this year. Reinterpreted in 2021 with a versatile fifth generation, Baume & Mercier’s signature collection continues, year after year, to express its savoir-faire through design. The Riviera has made its way through fifty years without missing a beat. Inspired by the carefree lifestyle of the French Riviera, this is the watch of casual elegance, symbolizing an easygoing view of refined watchmaking. It was first developed in 1973 and has adapted to every era, year after year, while staying true to its special style. This year marks a gentle-yet-assertive evolution, continuing to bring distinctive Baume & Mercier expertise to the design through its elaborate shapes and bold statement.