Watches and Wonders - In the Salon

In the Salon

Saturday April 1 - Sunday April 2, 2023

Take a dive into the amazing world of watchmaking

More than just a trade show, Watches and Wonders Geneva is a passionate experience to be enjoyed in person. It is also a place where you can listen to and learn from the professionals. An extensive program has been specially designed for the week-end with conferences, guided tours and exhibitions. We are looking forward to welcoming you!

The Salon opens to the public

2-Day Program

Saturday April 1

10:00 - My Watches and Wonders Week: What to experience?

I have spent the full week at Palexpo: what are the experiences not to be missed ? Were there trends I could observe ? A guide for today’s visitors.



11:00 - Product novelties: What's trending?

Various Watch Specialists takes us through the trends they identified, products novelties they discovers throughout the event in terms of design, material, complications, colors...



12:00 - What's your Watch Worth?

Over the last few years, the perception and the actual value of a luxury watch has evolved tremendously. State of affairs.



14:00 - Fabian Cancellara and the TUDOR Pro Cycling team

Join us in the Auditorium at 2:00 pm on Saturday April 1, to discover how to go from leading the peloton to creating a team. The talk will be followed by an autograph signing session at the TUDOR booth.



16:00 - The Power of Collaboration : how luxury watch brands learned to thrive in a market driven by hype

By discussing all forms of collaboration (partnerships, ambassadors, associations), we will examine their added value for both brands and their customers.



17:00 - Web3, Blockchain, and The Metaverse in Watchmaking

Connecting A Traditional Industry / How new technologies and the Web3 are connecting a traditionally and inherently unconnected industry.


Sunday April 2

10:00 - My Watches and Wonders Week: What to experience?

I have spent the full week at Palexpo: what are the experiences not to be missed ? Were there trends I could observe ? A guide for today’s visitors.



11:00 - Product novelties: What's trending?

Various Watch Specialists takes us through the trends they identified, products novelties they discovers throughout the event in terms of design, material, complications, colors...



12:00 - Iconic Watches

How does a watch become iconic..? How to earn this title and recognition ? Let’s discover a few models that have imposed their enduring mark in our world.



15:00 - Circularity and watchmaking: the different virtuous circles of a watch

Circularity appears to be one of the solutions for a better sustainability of the watch industry. What does this mean for brands and customers?



16:00 - The ABC of vintage collecting – a different perspective

How to start a vintage collection ? Over the last few years, vintage has gained in traction. Certainly pushed by sustainability and circularity concerns, but it represents another category of collection altogether. Let’s discover why?

Your Visit