Boutique animations

In the City | 9 - 13 April

Seize the invitation! Come and admire the many activities organised by our Brand exhibitors' boutiques. It is the perfect occasion to set foot in their world and feel welcomed in a refined atmosphere. Treat yourself to a special visit and enjoy unforgettable watchmaking experiences. A journey full of surprises and emotions.

  • A. Lange & Söhne - Discover craftsmanship and artisanal excellence

    A. Lange & Söhne invites you to experience an exceptional watch collection at its Geneva Salon. Immerse yourself in the fusion of timeless design and superb craftsmanship ‒ and experience an impressive manifestation of fine watchmaking.

    Nocturne 11 April: 5:30 pm - 9:00 pm
    An exclusive event will be held on location, offering gastronomic delights and a special beer selection.

    Registration: Registration recommended to access the private salon. 

    Languages: English and French 

  • Relying on uncontested fundamentals, Angelus presents its ‘Instrument de Vitesse’ collection

    Presentation of the 'Instrument de Vitesse' collection, a unique and singular one-hand chronograph.
    Instrument de Vitesse', a new opus in the 'La Fabrique' collection, revives the golden age of timed races.

    This single push-piece chronograph seems to have been plucked from the dashboard of a vintage GT car. It is equipped with a single timing hand – the direct-drive seconds hand – and can time a maximum of one minute. With its sleek and refined retro sports look, Instrument de Vitesse is intended for enthusiasts of watchmaking history and culture.

    Languages: English and French

  • Arnold & Son - A Century of Precise Timekeeping: Longitude Collection and the story of John Arnold

    Presentation of the 'Longitude' collection and the book retracing the life of the famous John Arnold.

    Once upon a time, there was a watchmaker like no other, whose simple yet ingenious inventions revolutionised the world in which he lived. A man who made chronometric accuracy easy to replicate through industrial processes. And yet, John Arnold should not be judged by his creations alone, as they represent a superficial insight into his world. All the more so, as the inventor helped to mitigate some of the hazards faced by mariners as they navigated the oceans, by developing reliable and accurate timepieces.

    At the same time – and this is why his innovations were so important – he gave navigators the means to know their location anywhere in the world by effortlessly calculating their longitude. This allowed them to set off in search of new lands while minimising the risk of getting lost.

    When we consider their work in the socio-economic context of their time, we realise how much these visionaries contributed to the new industrialised era. Most of these inventions are still used in watchmaking, testifying to the immense influence of John Arnold and his successors: George Graham, John Harrison, Thomas Mudge, Abraham-Louis Breguet and many others.

    Languages: English and French

  • Anniversary exhibition, recounting 15 fertile years of experience for ArtyA

    A retrospective of ArtyA's 15 years of innovation through their creations, past and present.
    To celebrate 15 years of ArtyA, step back in time and discover the most emblematic timepieces from the Geneva-based brand. An exceptional exhibition that will allow you to discover 15 pieces that have forged the development of the independent watchmaker. ‘Coup de foudre' cases, Butterfly dials, Guitar chronographs, high-complication movements... A watchmaking and artistic history in front of you. Introduced by this nostalgic interlude, all the new collections will also be displayed. An opportunity to feel the power of sapphire crystal, to be charmed by the color change of the NanoSaphir Chameleon or to admire the manufactured movements with their incredible architecture.

    Languages: English, French and German

  • Bell & Ross - Discover the 2024 novelties

    Visit our retail partner "Les Ambassadeurs" to discover the novelties 2024 launched at Watches and Wonders.

    Nocturne 11 April : 5:30 pm - 9:00 pm

    Languages: English and French

  • Bremont - Get Fit With Foxy

    Adventure and Exploration are the lifeblood of Bremont, who produce the worlds greatest tool watches. Join Ambassador Explorer and former UK Special Forces Operator, Jason Fox for a high intensity work-out in the Rive Droite Parc. Designed to invigorate and energise body and mind and encourage you to 'Take it Further', Bremont's mantra and maxim.

    Address: Meet outside the Fairmont Hotel at 7:30 am before heading to the Rive Droite Parc.

    Language: English

  • « Cartier Magicien »: An Immersion in Watchmaking

    Guided tour of an exhibition of Cartier watches and demonstration by artisans.
    As the 2024 edition of Watches and Wonders unfolds, Cartier is pleased to invite you to step through the doors of its Geneva 35 boutique Residence, where you will embark on a journey into its horological treasures.

    Echoing the spirit of the salon and the theme "Cartier Magician", the Maison has curated historic pieces alongside emblematic creations to showcase Cartier’s mastery in transforming shapes and materials.

    A setter from the Maison des Métiers d'Art will also offer visitors a behind-the-scenes look at the making of a new animal-inspired watch. A watchmaking expert will guide you through this experience, shedding light on the Maison's exceptional craftsmanship, answering your questions and revealing a few secrets. This intimate visit promises to immerse both watch and design enthusiasts alike in the magic of Cartier watchmaking.

    Nocturne 11 April : 6:30 pm - 9:00 pm

    Language: French

  • The CHANEL watchmaking savoir-faire workshops

    A series of unprecedented workshops and go behind the scenes to discover CHANEL savoir-faire in the presence of an expert master watchmaker.

    We invite you to attend a series of unprecedented workshops and go behind the scenes to discover CHANEL savoir-faire in the presence of an expert master watchmaker. Several skills are presented: watch movements, gem-setting, métiers d'art, and adorning the watch dials.

    On this occasion, enjoy a preview of the CHANEL COUTURE O'CLOCK WATCH CAPSULE COLLECTION. Inspired by the tools of the skilful seamstresses on rue Cambon, in Paris, the CHANEL Watch Creation Studio adorned the iconic House watches with motifs portraying thimbles, bobbins and pins.

    Registration: Sold out (Sessions from April 9 to 13, except "Nocturne")

    Nocturne 11 April: Free access workshops from 5:30 pm.

    Language: French

  • Chopard - Come and meet our Artisan

    Come and meet our Artisan and discover the gestures and ancestral know-how of our gemsetter.
    In the Chopard workshops, the “Artisans of Emotions” give birth to our watch and jewelry creations. Among the 40 trades represented in our factories, Artisan gemsetters possess the art of combining stones and metals.

    The combination of the two materials takes place under their binoculars, in the silence of a workshop. Gestures repeated a thousand times and yet always different: each stone proudly displays its unique character. Come and discover the know-how of our Artisan.

    Languages: English and French

  • Hermès - Festive artistic choreography

    A festive moment animated with an immersive artistic choreography.
    Throughout the store, dancers interprete a signature choreography. Clients are immersed in the Hermès watchmaking universe and its new watches.

    Languages: English and French

  • Hublot - The Art of Fusion

    Deep Dive into The Art of Fusion.
    Don't miss this opportunity to experience an unforgettable moment and step into the captivating world of our Boutique, where every moment is an exciting journey blending the excellence of watchmaking with the exquisite art of mixology. Immerse yourself in this unique experience and discover our iconic materials paired with unique flavors. From 5:30 pm to 9:00 pm, every 30 minutes.

    Languages: English and French


    While in Geneva for Watches and Wonders 2024, be sure to stop by the IWC Schaffhausen Boutique at Rue du Rhône 48. Our team will be delighted to introduce you to our main collections and answer any questions you may have. As a highlight, we have curated a small exhibition celebrating major milestones from the history of IWC Schaffhausen.

    Language: English

  • Jaeger-LeCoultre - Uncover the fascinating story behind « The Precision Maker »

    A vibrant tribute to the Maison's heritage of watchmaking precision.
    An exclusive opportunity to celebrate the magic of high watchmaking and to uncover The Precision Maker story through our latest novelties and a watchmaking demonstration.

    Language: English

  • Dive through time with Montblanc

    Novelties touch & feel with a cocktail and artist performance.
    Montblanc invites you to dive into its watchmaking universe. Come discover the wath novelties unveiled at Watches and Wonders and live an artistic performance while enjoying a cocktail.

    Languages: English and French

  • Joy of Mechanics - Meet Oris «In the City»

    Oris presents novelties alongside our mechanical installation “Phénomena”, created by Charles Morgan.

    Oris is delighted to be taking part in Watches and Wonders  «In the City». Oris will be exhibiting in the Pont de la Machine building in Geneva’s city centre, showcasing novelties alongside our mechanical installation, “Phénomena” that celebrates the “The Joy of Mechanics”, created by the artist Charles Morgan.

    Attractive showcases will present the latest novelties. Each dedicated to a different icon of the Oris collection: Aquis, Divers Sixty-Five, ProPilot X and Big Crown. A true Watches and Wonders ‘In the City’ experience. The exhibition is self-explanatory and guests can get more information about the art installation and the novelties through QR-Codes.

    Last, but not least: Visitors can take part in our competition. The main price will be a weekend trip for two with a private and exclusive factory tour. In Hölstein beats the heart of Oris. We are looking forward to welcome you.

    Oris only makes mechanical watches, each celebrating the Joy of Mechanics. Come and visit the Oris exhibition at Pont de la machine.

    Languages: English and French

  • Panerai - Get prepared for the 37th America's Cup and discover Panerai's Luna Rossa journey

    Win a chance to visit the Luna Rossa training camp in Barcelona!
    Visit us at the Panerai Geneva boutique, test your limits and take part in the Luna Rossa challenge!

    Panerai is the Official Sponsor of Luna Rossa Prada Pirelli for the 37th America's Cup, one of the most advanced competitions in terms of research and innovation.

    Going to one’s limits, pushing new boundaries in technological development and performance, and living the adrenaline of overcoming challenges - the modern heroes of Luna Rossa Prada Pirelli team are the embodiment of Panerai's values.

    Language: English

  • Patek Philippe Rare Handcrafts 2024 exhibition

    Discover in preview the Patek Philippe Rare Handcrafts 2024 collection that includes more than 80 pocket watches, wristwatches, table clocks and dome clocks, demonstrating the unique savoir-faire of our artisans, enamellers, guillocheurs, gemsetters and wood micro-marquetry artisans.
    The 2024 Rare Handcrafts exhibition located in the Salons Patek Philippe on the rue du Rhône will be open to the public from Saturday 13 to Saturday 27 April 2024.

    Three time slots available on pre-registration for the special preview evening:

    English sessions:

    • from 7:15 pm to 8:00 pm

    French sessions:

    • from 6:30 pm to 7:15 pm 
    • from 8:00 pm to 8:45 pm

    Languages: English and French

  • Piaget - Let's celebrate Piaget 150Y anniversary!

    Festive evening to celebrate Piaget's 150Y of history.
    On 11 April this year, the Piaget salon at 40 rue du Rhône will begin the celebrations of the Maison Piaget and beat out the electric tempo of the flagship watch of the 1980s: the Piaget Polo watch in gold.

    The first highlight of this exceptional year is the Piaget Polo 79, which revives the precious, sporty-chic charm of this jewel-watch with its elegant gadroons that became the emblem of the jet-set and the Piaget Society. A revival that is already a collector's item, to be discovered or rediscovered over the course of a unique night.

    Languages: English and French

  • As a Roger Dubuis' watchmaker

    An experiential journey to discover the métiers and the savoir-faire of the Maison.
    In Roger Dubuis’ boutique, visitors will be invited to act as a Maison's watchmaker. Through an experiential journey, they will be invited to discover the gestures and the challenges of these exceptional métiers, and will work on watch components themselves.

    The horological immersion will give them the opportunity to touch and feel watchmakers' tools, to discover and practice several decoration techniques, and to understand the challenges of assembly as well as the requirements of the demanding Poinçon de Geneve.

    Languages: English and French


    Where innovation and tradition meet… take time out… to enjoy a shared moment … in front of the Rolex boutique, Rue de la Fontaine.

    Rolex will offer a raclette chalet as well as Swiss musical entertainment in front of their boutique. This is an opportunity for the people of Geneva to share a moment of conviviality and to honor Swiss watchmakers during the exhibition week.

    Languages: English and French

  • TAG Heuer invites you to discover the novelties in the Geneva Boutique

    Discover the TAG Heuer novelties during a vibrant celebration with DJ sets, cocktails, and watchmaking presentations.

    "We welcome you at our newly revamped Boutique in Geneva. Immerse yourself in an evening with excitement and entertainment. This event is your gateway to the thrilling world of TAG Heuer, were precision fuses with innovation. As you step into this captivating universe, you're not just attending a launch; you're becoming part of a legacy.

    Discover the rich history of TAG Heuer and how it has pushed the boundaries of horology since its inception. This heritage connects seamlessly with the essence of the DNA of the brand.

    The night comes alive with a spectrum of entertainment. Thrilling performances, pulsating DJ sets, and unexpected surprises await, each element perfectly complementing our new campaign. Beyond the unveiling of our novelties, the event celebrates a legacy reborn, a testament to the enduring spirit of TAG Heuer and its relentless pursuit of excellence.
    Welcome to TAG Heuer universe: a legacy in motion, a future redefined."

    Languages: English and French

  • Discover the new Tudor products unveiled at Watches and Wonders 2024

    Come and discover our Geneva Tudor Pop-up store and all the new products unveiled at Watches and Wonders 2024.

    As part of "In the City", the Tudor Pop-up store in Geneva will be opening its doors to you. You will be able to discover and purchase the latest Tudor products unveiled at Watches and Wonders 2024. We look forward to welcoming you to a festive world in the colours of the brand, with several prizes to be won on the spot.

    Languages: English and French

  • Ulysse Nardin - Presentation of an icon: discover the Freak collection

    Ulysse Nardin invites you to discover the legacy of the Freak, the timepiece that revolutionized 21st-century Haute Horlogerie. These sessions are your opportunity to exploring the craftsmanship and innovation behind this iconic collection. Secure your spot and witness the extraordinary at Watches and Wonders in the City!


    • 9 - 10 - 12 April: 14 pm
    • 11 April: 11 am

    Language: English

  • Vacheron Constantin - Step into the process of beautiful High Watchmaking

    Celebrate Vacheron Constantin's craftmanship through the lens of Origami art.
    Vacheron Constantin draws from its history the outlines of a movement inspired by time. Imperturbable, the line tirelessly translates its vison of elegance. Concentric, it strives to find constant balance in the movement.

    To understand the gesture, discover its origin and feel its motive of expression, Vacheron Constantin invites you to participate in a collaborative origami workshop inside the beating heart of its Geneva boutique on Place Longemalle.

    Languages: English and French

  • Métiers d'art by Van Cleef & Arpels: discovering the art of enamel

    Demonstration of the art of enamel by our craftsmen.
    Discover enameling techniques and the way a watch dial comes to life with a Van Cleef & Arpels' craftsman.

    Languages: English and French

  • Discover ZENITH’s novelties unveiled at Watches and Wonders

    Meet the new ZENITH DEFY.
    Register online to discover the new ZENITH DEFY in exclusivity at Bank Syz.

    Language: English