Join CEO Chris Grainger-Herr for a high-speed session about how engineering and technical excellence connect IWC Schaffhausen to the world of motorsport. Gain an inside look into IWC’s 12-year “Official Engineering Partnership” with the Mercedes-AMG PETRONAS Formula OneTM Team and learn how this collaboration extends to Apple Original Films’ highly anticipated “F1® THE MOVIE”. Releasing in cinemas this summer, filmmakers Joseph Kosinski and Jerry Bruckheimer take cinematic engineering to a new level to bring Grand Prix racing to the big screen like never before.

Speaker: Chris Grainger-Herr, CEO of IWC Schaffhausen

Language: English

Discover the brands' latest releases and flagship models

Enter the brands world and attend exclusive product presentations in small groups of 10-15 people. Enjoy a privileged experience, discovering exceptional timepieces.

Schedule:

• 5 April: 3:00 pm, 4:30 pm, 5:15 pm
• 6 April: 9:45 am, 11:15 am, 1:30 pm, 3:00 pm, 4:30 pm
• 7 April: 9:45 am, 11:15 am, 1:30 pm, 3:00 pm

Capacity: 15 participants per product presentation

Languages: English, French, German

TAKE A BOOTH TOUR: Register for a guided tour of the IWC Schaffhausen booth at Watches and Wonders 2025.

Experience perfection and refinement first-hand and learn more about IWC Schaffhausen’s “engineered” way of watchmaking. Sign up for a guided tour of the IWC Schaffhausen booth and discover the highlights of our new collections.

Schedule:

• 5 - 6 April: from 9:00 am to 7:00 pm
• 7 April: from 9:00 am to 4:00 pm

Registration: Registration is required. More details will be available soon.

Capacity: 15 participants per product presentation

Languages: English, French, German

Experience perfection and refinement first-hand.

Since 2013, IWC Schaffhausen has been the “Official Engineering Partner” of the Mercedes-AMG PETRONAS Formula OneTM Team. To perform at their best on and off the race track, IWC Schaffhausen’s racing watches feature a robust and highly resilient case construction. They are made with advanced materials such as grade 5 titanium, ceramic or Ceratanium®- Engineered for ultimate performance.

Dive into the world of engineering and craftmanship and discover our special racing watches exhibition. A thrilling racing experience awaits you: Challenge your friends and family to an exhilarating slot car race!

Schedule:

• 1, 2, 4 April: from 10:00 am to 7:00 pm
• 5 April: from 10:00 am to 6:00 pm

"Nocturne" 3 April: from 10:00 am to 9:00 pm

Languages: English, French