Enjoy an exclusive, behind-the-scenes tour of the Panerai booth.

Embark on a personalized, immersive tour of the Panerai booth, led by a dedicated brand expert. Immerse yourself in the world of Panerai through captivating stories, and explore our latest innovations up close.

Schedule:

• 5 - 6 April: from 9:00 am to 6:00 pm
• 7 April: from 9:00 am to 4:00 pm

Capacity: 6 participants per Booth Tour presentation

Languages: English, French, Italian

Embark on an immersive Panerai brand experience, exploring the rich heritage and precision behind each timepiece.

Step into the world of Panerai with an immersive brand experience, where you’ll explore our heritage, innovation, and the timeless elegance of our timepieces.

Schedule:

• 5 - 6 April: from 9:00 am to 6:00 pm
• 7 April: from 9:00 am to 4:00 pm

Capacity: 15 participants per Booth Tour presentation

Languages: English, French

Step into the shoes of a Panerai Watchmaker for an immersive masterclass in horology.

Step into the role of a master watchmaker: disassemble and reassemble key components of a movement under the expert guidance of one of our Master Watchmakers.

Schedule:

• 5 - 6 April: from 9:00 am to 6:00 pm
• 7 April: from 9:00 am to 4:00 pm

Capacity: 6 participants per hour

Languages: English, French

Discover the brands' latest releases and flagship models

Enter the brands world and attend exclusive product presentations in small groups of 10-15 people. Enjoy a privileged experience, discovering exceptional timepieces.

Schedule:

• 5 - 6 April: from 9:00 am to 6:00 pm
• 7 April: from 9:00 am to 4:00 pm

Capacity: 3 participants per product presentation

Languages: English, French, Italian

Join us at Watches and Wonders for an exclusive keynote by Panerai Brand Ambassador Mike Horn, where he’ll share how Panerai has accompanied him on his extraordinary adventures. Don’t miss the chance to be part of this unforgettable experience.

Speaker: Mike Horn, Adventurer

Language: English

Discover Luminor at Panerai’s Geneva Boutique - an icon of Italian design, Swiss technicity, and innovation.

During Watches and Wonders 2025, the Panerai Geneva Boutique will transform into an immersive celebration of Luminor - marking the return of an icon. This year, Panerai reconnects with its essence, where Italian design, Swiss technicity, and uncompromising performance converge in the legendary Luminor collection.

Echoing the experience at Panerai’s Watches and Wonders booth, the boutique will take visitors on a journey through the world of Luminor. Discover interactive displays and exclusive showcases that highlight its bold design, exceptional luminosity, and unmatched water resistance - core values that have defined Panerai from the start.

Step inside and experience how Luminor’s rich history and innovative spirit come to life, paired with Italian hospitality featuring a barista animation to enhance your visit.

Languages: English, French