THE LAND-DWELLER

Reinventing the present lays foundations for the future. With a calibre at the cutting edge of innovation and a unique design, the Oyster Perpetual Land-Dweller, launched in 2025, is a true milestone in the history of Rolex watches.
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New watches 2025

Rolex’s latest creations reflect its ever-evolving inventiveness

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ROLEX event animation

  • ROLEX - A cozy interlude in the heart of Geneva

    ROLEX - A cozy interlude in the heart of Geneva

    Outside our Rolex boutique on Rue de la Fontaine, you'll find a warm welcome at our elegant wooden pavilion. Let time stand still for a while, as you pause to enjoy a tempting Swiss snack in a convivial atmosphere infused with watchmaking tradition.

    Languages: English, French

    3 April unlimited
    "Nocturne" from 5:30 pm to 9:00 pm

    In the City - Rue de la Fontaine 3

    Free access

    Free access

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