Program & Activities

Take a look back at the experiences and activities that made this edition unforgettable.

Exhibiting brands

Each brand’s universe is presented through its latest releases and iconic collections. Activations take place directly at the booths, with guided tours led by watch experts continuing the experience.

Product presentations

A close-up look at exceptional timepieces
Be among the first to discover the latest releases in expert-led sessions and explore the inspirations and craftsmanship behind them.
Brand Activations

Something new at every booth
Immersive activations crafted by each brand invite visitors into their world. Creative setups and interactive experiences offer a fresh way to explore collections from a new perspective.
Guided Tours

Learn more about the world of watchmaking with our experts
Embark on a guided tour and discover the stories, secrets, and technical marvels that shape the world of watchmaking.

LAB 2026

Focused on innovation and cutting‑edge technology, the LAB spotlight startups and tech pioneers to design the future of the watch industry.

Innovation Hub

An experience that redefines watchmaking
The LAB highlighted 13 groundbreaking projects driven by visionary creators who pushed the boundaries of watchmaking expertise, scientific research, and emerging technological solutions.

Discover the projects
The COSC

Technical excellence on display

The COSC (Official Swiss Chronometer Testing Institute) was on site to unveil a new "full-watch" certification that included a wear simulation, magnetism resistance tests, a power reserve check.
The future in motion

An inspiring space to push boundaries
Conceived as a dynamic laboratory, the LAB served as a meeting point where technologies, creativity, and future vision intersected, revealing how watchmaking continued to evolve.

Auditorium

The Auditorium is a dynamic platform hosting keynotes and conferences as part of an inspiring, fast-paced program. All sessions feature simultaneous French and English translation, ensuring every visitor enjoys a fully accessible experience.

Keynotes

The brands took the stage in the Auditorium!

Each edition features world premieres, partnership announcements, global launches, and brand ambassador appearances, shaping a program of standout moments.

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Conferences

Talks on the watchmaking world, its players, and its key challenges

Conferences offer a chance to deepen knowledge of the latest releases, the art of watchmaking, and the issues shaping its future. These collective sessions create space for lively exchanges, shared insights and diverse perspectives on contemporary watchmaking.

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Wake Up! Exhibition

Rediscover your relationship with time and the delicate transition from sleep to wakefulness through the objects that have marked this daily ritual across the centuries.

Embark on a captivating journey through the history and evolution of the alarm clock

The Wake Up! exhibition offered an original immersive experience, tracing the story and uses of alarms from the Middle Ages to today. Timepieces, watches, and clocks drawn from the collections of the Musée d’Art et d’Histoire de Genève (MAH) were showcased throughout the display.

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Wake Up! Café

The Wake Up! Café invited guests to unwind with a selection of drinks available throughout the week. The experience became even sweeter with delicious pastries crafted by Chef Danny Khezzar himself.

Masterclasses by Danny Khezzar

Where relaxation meets culinary creativity

Every day, Chef Danny Khezzar brought this space to life with fun, hands-on cooking sessions. Guests watched him in action and enjoyed direct, friendly exchanges as he shared his passion for great food.
Watchmaking demonstrations

An immersion into watchmaking know‑how
The space hosted open craft demonstrations. Designed in a free‑flow format, they allowed visitors to observe artisans at their own pace, understand the precision of their gestures, and engage directly with them.

For young people

Introduce young visitors to the world of watchmaking with fun, interactive experiences designed to stimulate their curiosity and sense of discovery.

Tic Tac Zone

A place to spark young visitors' curiosity

Dedicated areas and creative workshops for young visitors to explore the concept of time and discover watchmaking in an engaging way, by handling, experimenting, and learning while having fun.

Many more Wonders

Discover a variety of dedicated areas, including a photo studio, our boutique, and a bookshop, all designed to extend your watchmaking experience at the heart of the Salon.

Hashtag

A memory worth sharing
The photo studio allow visitors to capture ready to be shared moments on social media using the official hashtags: #WatchesandWonders2026 and #WWG26
The Shop

Our collection of exclusive products
The Shop offers unique collaborations, limited editions and pieces inspired by the world of watchmaking. The perfect opportunity to leave with a truly one‑of‑a‑kind souvenir!
Bookshop

An area dedicated to watchmaking knowledge
A wide selection of books on watchmaking and on the brands featured in the Bookshop.