Explore how technical watch features are essential companions in adventures and extreme conditions.

Through firsthand adventures shared by Panerai's ambassador Mike Horn, the session shows how Panerai's functional design translate into practical advantages when conditions are unpredictable and demanding.

The explorer, who often finds himself in extreme situations, will offer an engaging perspective on watchmaking through the lens of use where every technical feature responds to a concrete challenge.

Luminescence is key when reading time becomes critical, water resistance comes into play when water and pressure exposure is prolonged, power reserve is examined in situations demanding extended autonomy, and solidity of construction is revealed through impact, stress, and sustained wear. Moderated by Alessandro Ficarelli, Panerai's CMO, the talk connects lived experience with technical know-how, and how Panerai watches are conceived as instruments shaped by function, performance, and real operational needs.

Speakers: 

• Mike Horn, Panerai's Brand Ambassador
• Alessandro Ficarelli, Panerai's Chief Marketing and Product Officer

Language: English, French

Enjoy an exclusive guided tour of the Panerai booth where Heritage and Performance takes stage.

Embark on a personalized, immersive tour of the Panerai booth, led by a dedicated brand expert. Discover the Heritage and Performance that define the Maison, from its origins in professional instruments to today’s high-performance timepieces. Explore key novelties, materials, and technical innovations up close, and experience how Panerai’s design philosophy continues to be shaped by real use and conditions.

Languages: English, French, Italian

Capacity: 6 participants per guide (8 guides available every 15 min)

Enter Panerai’s world, where heritage and performance meet.

Discover Panerai through an immersive brand presentation exploring the Maison’s origins, its roots in professional instruments, and the functional principles that still guide its watchmaking today. 

Languages: English, French

Capacity: 18 participants

Get up close with Panerai’s latest novelties through an exclusive hands-on product presentation.

Be among the first to explore Panerai’s latest novelties during a private, personalized product presentation. Guided by a brand expert, you will discover the key design and technical features behind each new timepiece from case construction and water resistance to materials and movement architecture. 

Languages: English, French

Capacity: 4 participants

Discover Panerai watchmaking through a hands-on masterclass with our experts.

Learn how key components of a movement come together, and explore the technical principles behind precision, reliability, and durability. A rare behind-the-scenes experience designed to reveal how Panerai’s performance-driven approach is built — one detail at a time.

Languages: English, French

Capacity: 4 participants

Join an exclusive hands-on masterclass in hand setting and dial mounting with Panerai experts.

Learn more about one of the most delicate operations in watchmaking: hand setting and dial mounting. Through a guided, hands-on session, participants will discover the steps required to ensure every movement is ready for performance and long-term reliability. An exclusive behind-the-scenes introduction to the technical discipline behind Panerai timepieces.

Languages: English, French

Capacity: 4 participants

Discover the latest novelties unveiled at the 2026 edition of Watches & Wonders

Join us in the Geneva boutique to dive into the world of Panerai. Guided by our team you will be among the first to enjoy Panerai's latest highlights - exploring the Maison's origins, its roots in professional instruments for the Italian Navy and the functional principles that still guide its watchmaking today.

Schedule:

• 14, 15, 17, 20 April: from 10:00 am to 6:30 pm
• 16 April: from 10:00 am to 9:30 pm
• 18 April: from 10:00 am to 5:30 pm

Nocturne 16 April: from 5:00 pm to 9:30 pm 

Languages: English, French