Join us to discover the chronograph revolution: a new and unprecedented innovation for the complication, representing the culmination of more than 160 years of TAG Heuer's chronograph expertise.

Esteemed guests will provide valuable insight into the brand's rich chronograph heritage and illustrate how TAG Heuer has consistently been central to time recording, continuously shaping the future through its exemplary mastery and trailblazing creativity.

Speakers:

• Béatrice Goasglas, Chief Executive Officer
• Nicholas Biebuyck, Heritage Director
• Maria Laffont, Chief Product Officer
• Carole Kasapi, Haute Horlogerie & Movements Strategy Director
• George Ciz, Chief Marketing Officer
• And one Special Guest.

Language: English

Discover the brands' latest releases and flagship models

Enter the brands world and attend exclusive product presentations in small groups. Enjoy a privileged experience, discovering exceptional timepieces.

Capacity: 15 participants

Languages: English, French

One-on-one consultation with a TAG Heuer watch specialist

Book a personalized consultation with a dedicated watch specialist to explore the TAG Heuer collections, try on watches, and receive professional guidance in selecting a timepiece tailored to your preferences. This one-on-one session provides direct access to our in-house expertise, helping you find the perfect timepiece that reflects your individual style.

Languages: English, French

Step into our manufacture's hidden world. Experience key stages of watchmaking.

Go behind the scenes of the TAG Heuer and explore our relentless quest for perfection. Visitors will learn about the key stages of our watchmaking craftsmanship — from the conception, design, and construction to assembly and quality testing — through interactive stations that reveal the Maison's technical mastery. The experience offers insight into TAG Heuer’s dedication to innovation, performance, and precision, revealing how our “Designed to Win” mindset shapes every timepiece.

Languages: English, French

A bespoke journey into our world. Direct immersion with our brand experts in a privileged setting.

Our specialists provide a bespoke tour, revealing the history, watchmaking mastery, and latest innovations.

Schedule:

English sessions:

• 18 - 20 April: 10:00 am, 11:00 am, 12:00 pm, 2:00 pm, 3:00 pm, 4:00 pm

French sessions:

• 18 - 20 April: 9:30 am, 10:30 am, 11:30 am, 1:30 pm, 2:30 pm, 3:30 pm, 4:30 pm

Capacity: 5 participants

Languages: English, French

Explore the TAG Heuer booth and immerse yourself in the world of chronographs.

Discover the TAG Heuer booth and immerse yourself in our chronograph legacy. Explore the Maison’s heritage and innovation, from pioneering precision timekeeping to avant-garde design. Wander at your leisure and experience the technical mastery, craftsmanship, and spirit that define TAG Heuer as the “Master of Chronographs.” Every detail reflects our dedication to performance, precision, and the Designed to Win mindset, offering a rich and engaging experience.

Languages: English, French

Discover the TAG Heuer spirit. Innovation meets tradition for an unforgettable evening

We are looking forward to welcome you to our exclusive "W&W In The City" evening, a privileged immersion into the world of TAG Heuer. On the program for this exceptional night: discover a preview of our very latest creations that push the boundaries of watchmaking innovation. Let us tell you the fascinating story of our iconic collections, symbols of a rich heritage and constantly renewed audacity. Our experts will be on hand to share their passion and guide you through the technical and aesthetic prowess that characterizes every TAG Heuer timepiece. Enjoy a refined atmosphere, conducive to exchanges, where time takes on a new dimension. A unique event for watch enthusiasts and lovers of bold design. Don't miss this opportunity to experience TAG Heuer at the heart of the city. Your presence makes this evening a memorable moment.

Capacity: 20 participants

Language: French