A Record-Breaking Edition That Establishes Geneva as the World Capital of Watchmaking
The 2026 edition closes with a highly positive outcome and outstanding results, and confirms the event more than ever as a major cultural player and a true emblem of the watchmaking ecosystem. Driven by the event’s momentum, the enthusiasm of younger generations, and the unprecedented programming of the Montreux Jazz Club, Geneva reaffirms its status as the world capital of watchmaking. Innovation, emotion and transmission resonate far beyond the event itself.
Key numbers
From the Salon to the City
A Salon buzzing with energy
The Salon has become a true place of transmission, emotion and discovery of today's and tomorrow's watchmaking. This edition was truly experience-driven with numerous spaces dedicated to innovation, craft demonstrations and educational spaces. The novelties and iconic pieces captured all eyes with colored models.
The event took over the city
The Watchmaking Village, vibrant boutiques, and a festive atmosphere set Geneva’s rhythm to the pace of watchmaking throughout the week. The traditional Thursday evening opening attracted record crowds, transforming the city like never before.
Video replays
new Releases
Exhibiting brands
Click and connect to the 65 participating brands.
- A. Lange & Söhne
- Alpina
- Angelus
- Armin Strom
- Arnold & Son
- ArtyA Geneve
- Audemars Piguet
- Baume & Mercier
- Behrens
- Bianchet
- Bremont
- B.R.M Chronographes
- BVLGARI
- Cartier
- Chanel
- Charles Girardier
- Charriol
- Chopard
- Christiaan Van Der Klaauw
- Chronoswiss
- Corum
- Credor
- Cyrus Genève
- Czapek & Cie
- Eberhard & Co.
- Favre Leuba
- Ferdinand Berthoud
- Frederique Constant
- Genus
- Gerald Charles
- Grand Seiko
- Grönefeld
- H. Moser & Cie.
- Hautlence
- Hermès
- Hublot
- IWC Schaffhausen
- Jaeger-Lecoultre
- Kross Studio
- L'Epee 1839
- Laurent Ferrier
- Louis Moinet
- March LA.B
- NOMOS Glashütte
- NORQAIN
- Oris
- Panerai
- Parmigiani Fleurier
- Patek Philippe
- Pequignet
- Piaget
- Raymond Weil
- Ressence
- Roger Dubuis
- Rolex
- Rudis Sylva
- Sinn Spezialuhren
- TAG Heuer
- Trilobe
- Tudor
- U-BOAT
- Ulysse Nardin
- Vacheron Constantin
- Van Cleef & Arpels
- Zenith
Watches and Wonders on Instagram
About us
Find out more about us!
Our mission is to raise the profile of watchmaking around the world through the organization of watchmaking events, with Geneva as our flagship event, and Shanghai. Together, we create, invent, build, and put all our skills at the service of our events.
Our Media Partners
