Program & Activities

Focused on innovation and cutting‑edge technology, the LAB spotlights startups and tech pioneers to design the future of the watch industry.

The LAB shines a spotlight on 13 groundbreaking projects driven by visionary creators pushing the boundaries of watchmaking expertise, scientific research, and emerging technological solutions. The COSC will also be on site to unveil its latest advancements, offering a fresh perspective on precision, certification, and technical excellence.

Languages: English, French

From the crowing of the rooster to the mechanical alarm, the exhibition explores awakening techniques

Within the alternation of day and night, awakening marks the abandonment of sleep and the transition to a state of wakefulness. Aligned with natural time, the metronome of living organisms, it becomes mechanically programmable. The democratization of this object, both useful and intrusive, is driven by industrialization and mass production.

The sonic dimension of awakening is essential: whether natural or technological, gentle or abrupt, its quality shapes the experience of the being it disturbs. Likewise, the bell that structures public time signals celebration as well as alarm.

Presented in a multisensory manner within a free-flowing exhibition route, the multidisciplinary collection of the Musée d’art et d’histoire de Genève explores the notion of awakening through historical, technical, artistic, and cultural perspectives.

Languages: English, French

Discover Delugs' complete ecosystem that transforms how watch enthusiasts discover, curate and wear their straps

Delugs introduces four innovations that reimagine what strap retailing can be for watch brands and retailers – guided, personalised and centred around effortless descision-making. The Strap Wall transforms retail displays into intuitive, all-in-one systems, while the Strap Closet, which is fully compatible with the Strap Wall, eases curation of straps as tailored collections. The Strap Finder eliminates guesswork through a digital pairing visualiser that ensures every combination is physically compatible and aesthetically matched. Rounding out the showcase, the Micro-Adjust CTS Deployant Clasp is an innovation that delivers a truly custom fit experience with a patented mechanism that allows you to fine-tune your strap fit by 3mm each side with a single push. Together, these innovations embody Delugs' belief that strap-changing is a lifestyle.

Languages: English, French, Mandarin Chinese

The operating system that transforms watch after-sales into a strategic asset for luxury maisons.

In watchmaking, after-sales is a moment of truth: it defines trust, longevity, and the relationship between a maison and its clients. Yet today, after-sales operations are often fragmented across legacy systems, manual processes, and disconnected workshops.

Prolong provides the missing infrastructure layer for luxury watch brands. Our SaaS platform unifies repair, warranty, spare parts, and service workflows into a single operating system, connecting boutiques, service centers, partners, and headquarters.

Prolong enables maisons to reduce lead times, optimize spare parts usage, improve transparency for clients, and scale service excellence globally while preserving each brand’s unique standards. By making repair and care efficient and measurable, Prolong also supports durability, regulatory compliance, and the long-term value of exceptional timepieces.

Already adopted by premium and luxury brands, Prolong helps transform after-sales into a strategic asset aligned with both excellence and sustainability.

Languages: English, French

An interactive 3D touchscreen platform for luxury retail - enabling clients to explore, configure and experience watches beyond physical reality

Virtuality creates immersive 3D touchscreen platforms for luxury watch retail. Our technology enables clients to explore, configure and experience timepieces at unprecedented scale and precision. From real-time personalisation to detailed mechanical exploration, we transform how collections are presented in boutiques, exhibitions and private settings. Designed specifically for luxury maisons, our platform elevates craftsmanship beyond physical limitations and redefines modern retail presentation.

Languages: English, French

This year, VCS&Partners unveils the evolution of its patented Digital Display Pod with the launch of BASE 2.0 Integrated Digital Displays. Presented at the LAB in collaboration with its Swiss partner WIDER SA, this new generation represents a fully integrated technological solution specifically designed for luxury retail environments.

BASE 2.0 combines VCS&Partners’ patented interactive display technology with a refined design approach to elevate the presentation of watches, jewelry, and high-value products.  It will be presented at LAB in partnership with WIDER SA, experts in integrating digital solution into luxury furniture in different formats: wall-integrated Hybrid, Tower, and showcaes, adaptable to brand architecture and merchandising strategies. Through an intuitive interface, visitors activate real-time product visualizations for more immersive and more informative experience. High-definition digital views reveal details and materials while preserving the physical display. Suitable for B2B and B2C environments, including boutiques, trade shows, exhibitions, and exclusive events, BASE 2.0 redefines technology integration in luxury retail and enhances premium product storytelling.

Languages: English, French, Italian

Discover our patented technology combining 3D printing and advanced composite fusion.

NEOCARB® technology meets the highest standards of watchmaking.
It combines high-precision 3D printing with a fully controlled fusion process, ensuring components of consistent quality and micrometric accuracy.

This hybrid process delivers watertight, homogeneous components with outstanding industrial repeatability. Inspired by aerospace expertise, NEOCARB® unlocks new design freedom: reinforcement zones can be precisely engineered according to mechanical constraints, optimizing strength where needed while preserving lightness and long-term performance.

Manufactured on demand — without overproduction or material waste — each component is produced under strict control of critical parameters: fiber orientation, pressure, temperature, cooling cycles, and reinforcement zones. Every stage is recorded to guarantee full traceability.

Languages: English, French

VersAI is a voice-first agentic retail platform that unifies the online & offline shopping experience in a single journey.

VersAI transforms the brand website from a static catalog into a living, voice-first intelligence. It redefines commerce as a continuous, contextual conversation, from discovery to acquisition to lifelong ownership, delivering VIP clienteling at scale while increasing conversion and long-term value.

In watchmaking, where time, precision and heritage shape desire, VersAI becomes the digital embodiment of the maison’s savoir-faire: not a replacement, but an extension of the physical boutique. It complements the in-store advisor by guiding collectors through complications, materials and limited editions with narrative depth, contextual intelligence and controlled exclusivity.

Agentic commerce is not a feature: it is a new operating model. Experience how horology evolves in the age of intelligent brand agents at the LAB.

Languages: English, French

In 2026, discover Showcase Experience, revealing the emotion of time.

Showcase Experience, designed by Immensive, is an intelligent display that transforms the discovery of watches into an interactive journey. For this event, it will be presented in partnership with the Horopedia Foundation.

Combining light, motion, and storytelling, the display creates a living dialogue between the object and its viewer. The touchscreen allows visitors to explore details, view 3D animations, and access brand content, revealing what a traditional display cannot. Visitors navigate freely at their own pace, experiencing the complexity and emotion behind each piece.

At the LAB, Showcase Experience reacts to visitors’ presence with light, motion, and narration, while the touchscreen unveils hidden details and stories. This immersive demonstration offers a glimpse of how technology, emotion, and horological craftsmanship come together to create a dynamic encounter.

Languages: English, French

Explore how every mechanical timepiece seamlessly enters its own digital life with RecoWatch™ Technology.

RecoWatch™ is an advanced AI computer vision technology. It securely connects any registered  timepiece to its own digital passport and timeline — without chip, tag or physical alteration. By revealing the unique material signature of each watch, while preserving its integrity, RecoWatch™ establishes a trusted and lasting digital link ensuring authenticity, traceability and service continuity throughout its lifecycle. For the industry, RecoWatch™ enables structured digital services, including authentication, certified secondary market validation, e-warranty activation, insurance confirmation and after-sales traceability, while supporting interoperability and transparency across established ecosystems. At the KERQUEST booth, visitors can experience RecoWatch™ in action by scanning registered watches and instantly accessing their secure Watch Certificate™ digital passports, ready to evolve throughout the watch’s journey.

Languages: English, French

Smart technology enables a freely accessible product presentation and easy try‑on.

Dialock Watch is Häfele’s advanced access solution, designed to meet the specific needs of luxury watch and jewellery retail environments. This modular system seamlessly integrates intelligent locking technology with intuitive workflows, enabling brands to secure, manage, and present high‑value items with confidence.
At the LAB booth, visitors can see for themselves how Dialock Watch can transform display furniture by providing connected, user‑friendly access control. The solution enhances product security, accelerates staff processes, and improves the overall customer journey. 
With its blend of precision hardware, smart software, and elegant design, Dialock Watch offers retailers a future‑ready platform that supports operational excellence and immersive premium experiences. It eliminates the need for „hiding behind glass installations“. The new solution is fully integrated in the modular Dialock access system, providing a one-stop shop for brands and retailers.

Languages: English, French, German

Where timeless watch design meets modern health intelligence. 

Watchibia introduces a new category in watchmaking: the smart strap. Designed to integrate advanced health tracking into traditional watches, it enhances timepieces without altering their design or identity.

By embedding discreet sensor technology into the strap, Watchibia enables heart rate, activity, sleep and readiness insights while preserving the aesthetics, craftsmanship and heritage of fine watchmaking.

In a world where many watch lovers feel forced to choose between a mechanical masterpiece and a wearable device, Watchibia eliminates the compromise. It allows traditional watches to evolve with modern expectations — seamlessly, elegantly and invisibly.

Watchibia represents the fusion of horology and health intelligence, opening a new niche at the intersection of luxury, longevity and innovation.

Languages: English, French

We transform a flat surface into a living optical architecture through sub-micron lithographic nano-engraving.

Join Nanodia at the LAB of Watches and Wonders Geneva 2026 for an exclusive encounter dedicated to the future of watch surfaces.

At the intersection of haute horlogerie, nanotechnology, and optical design, Nanodia unveils a new generation of dials where light becomes matter. Through advanced micro- and nano-lithographic engraving, we create unprecedented optical textures capable of reinterpreting — or even transcending — traditional finishes such as guilloché, sunburst, or perlage, without adding mechanical relief.

This event will bring together designers, R&D engineers, and industry decision-makers to explore the technologies redefining the visual signature of watchmaking Houses. Discover how a perfectly flat surface can generate spectacular visual depth, how Fresnel-inspired optical calculations open new creative territories, and how these innovations integrate seamlessly into a controlled industrial process.

Nanodia embodies the meeting point between watchmaking tradition and sub-micron precision — between fine craftsmanship and the science of light.

Languages: English, French

OM10 enlarged by KERIS, extended through augmented reality by Visionaries 777.

This collaboration brings together the OM10 watch mechanism, enlarged sevenfold by KERIS, and the immersive expertise of Visionaries 777. KERIS develops functional enlarged calibres that remain faithful to the original proportions, designed to make mechanical complexity both readable and spectacular. Visionaries 777 adds an augmented reality layer that extends the physical object and reveals its hidden interactions.

Through a dedicated application, the movement is recognized in real time and enhanced with digital content: the complete watch, exploded views and educational animations. Mechanics become narrative without losing their material presence.

The object is central. Digital sheds light on it. Together, they offer a contemporary and accessible way to explore horological complexity.

Languages: English, French

Discover our ultra-realistic real-time 3D platform through a unique and interactive demo.

Discover a unique phygital and holographic experience thanks to the most realistic real-time 3D platform on the market. Our technology offers unmatched visual fidelity, combining digital precision and physical emotion for the sale and configuration of luxury products online and in-store.

At our booth, interact with the product in ultra-detailed 3D through a holographic screen and manipulate it in real time directly from your smartphone. Experience seamless customization thanks to a unique phygital concept: configure your watch with physical parts and view your customized product in real time.

Beyond the customer journey, our platform is a powerful tool that allows designers to test an infinite number of materials and colors in high fidelity. Join us to discover how our ultra-realistic 3D viewers and interactive configurators are transforming the future of product presentation.

Languages: English, French

Experience something unique: test your watch, explore the art of chronometry, and discover the importance of COSC certifications.

A truly unique experience awaits you at our stand: measure the precision of your watch, uncover the secrets of chronometry, and learn why COSC certifications matter.

The Contrôle Officiel Suisse des Chronomètres (COSC) is a non-profit public interest association, neutral and independent, founded in 1973. It guarantees the official “Chronometer Certified” label, awarded to movements that successfully pass a series of precision tests.

In 2026, the COSC is introducing a new standard: “COSC Excellence Chronometer Certified,” designed to accompany the innovations and evolution of Swiss watchmaking. This new certification tests finished watches under conditions that closely reflect real-life: simulated wear testing, enhanced precision standards, magnetic field resistance, and verification of the declared power reserve, all while preserving COSC’s core values of rigor, neutrality, and independence.

Languages: English, French

More info coming soon.

More info coming soon.

More info coming soon.

Join us to discover the chronograph revolution: a new and unprecedented innovation for the complication, representing the culmination of more than 160 years of TAG Heuer's chronograph expertise.

Esteemed guests will provide valuable insight into the brand's rich chronograph heritage and illustrate how TAG Heuer has consistently been central to time recording, continuously shaping the future through its exemplary mastery and trailblazing creativity.

Language: English

More info coming soon.

Take part in the keynote and discover the latest novelties from A. Lange & Söhne.

Walter Lange's motto “There’s something one should expect not only of a watch but also of oneself: to never stand still” is the guiding principle for watchmakers from A. Lange & Söhne. This year, their horological masterpieces are once again inspired by tradition and endowed with sophisticated complications, which will be revealed at Watches and Wonders 2026.

Speakers:

• Wilhelm Schmid ‒ CEO, A. Lange & Söhne
• Anthony de Haas ‒ Director Product Development, A. Lange & Söhne
• Tino Bobe ‒ Director of Manufacturing, A. Lange & Söhne

Language: English

More info coming soon.

Speaker: Kurt Kupper, Member of the Board - CEO ad interim

More info coming soon.

Learn more about the technical challenge behind combining Resonance with a Minute Repeater and developing an entirely new function for this unique creation.

Join us to discover the new Minute Repeater Resonance, the world’s only timepiece combining a resonance movement with Armin Strom’s patented clutch and a minute repeater mechanism. 

Building on this historic achievement, the latest evolution introduces an entirely new function, further expanding the possibilities of acoustic watchmaking. During this presentation, we will unveil the technical innovations and watchmaking philosophy behind this development, offering insight into the mechanisms, craftsmanship and creative thinking that drive Armin Strom’s pursuit of horological excellence. 

Discover how this remarkable complication enters its next chapter.

Speaker:

• Claude Greisler, Co-Founder & Master Watchmaker

Language: English 

Discover Watches and Wonders Geneva 2026 from an entirely new perspective with our Premium Package.

Unlock exclusive moments crafted especially for Premium visitors, offering a unique and privileged immersion into the heart of the Salon. Enjoy priority access to reserved areas, take part in exceptional encounters, and be captivated by tailor‑made experiences designed to elevate every moment. Dive into the artistry of watchmaking, explore the most exclusive creations, and enjoy a refined, elegant atmosphere curated just for you.

Whether you are a dedicated enthusiast, a collector, or simply curious, you will experience the Salon in a new way—more intimate, more immersive, and truly unforgettable.

Secure your privileged moments now and enjoy an experience available exclusively to our Premium visitors.

Discover! Try it out! Appreciate the beauty and value of craftsmanship.

The “demonstration area” is an unique, open space where everyone can come and learn about watchmaking alongside watchmakers in an interactive and welcoming environment. The demonstration areas will feature:

• Movement disassembly/reassembly
• Watch decoration
• Engraving

Languages: English, French

Explore the Reveal The Wonders journey:
Three educational stations, specially designed for families, invite you to explore and experience the inner workings of time. 

The Reveal the Wonders journey invites families to step into the heart of a universal mystery: time.

Through three interactive stations located throughout the fair, both children and adults explore what lies behind its workings — from the magic of gears to the history of its measurement, and the illusions our brains create.

During this playful family visit, visitors experiment and connect their discoveries around three main themes:

• Mechanics: understanding how gesture transforms movement into precision.
• Measurement: discovering how humanity learned to count and organize the world.
• Illusion: exploring why our perception does not always reflect reality.

An interactive and educational experience, accessible to all ages, inviting everyone to see time differently.

The children's activities offered in this area are under the responsibility of their parents.

Age: Designed for all generations

Languages: English, French

Capacity: Unlimited

Step into our manufacture's hidden world. Experience key stages of watchmaking.

Go behind the scenes of the TAG Heuer and explore our relentless quest for perfection. Visitors will learn about the key stages of our watchmaking craftsmanship — from the conception, design, and construction to assembly and quality testing — through interactive stations that reveal the Maison's technical mastery. The experience offers insight into TAG Heuer’s dedication to innovation, performance, and precision, revealing how our “Designed to Win” mindset shapes every timepiece.

Languages: English, French

Discover the world of Hermès watchmaking by taking part in a fun experience specially designed for the show. 

A secret map, glasses with hidden powers, a puzzle to solve... Follow a trail where Hermès animals and creations are gradually revealed. Enter the "Mysterious Menagerie" and watch an iconic Hermès-related silhouette unfold before your eyes.
Guided by this map, you will explore a journey designed as a poetic stroll through the heart of a "Mysterious Menagerie". Each discovery will enable you to move forward and gradually complete your map, until an iconic silhouette linked to the world of Hermès appears.

Languages: English, French

Patek Philippe is delighted to present the new models created for Watches and Wonders 2026.

We invite you to discover the entire Patek Philippe collection, a total of more than 170 models displayed in the outer showcases of the booth. You will see the new 2026 models, a unique showcase dedicated to one of our iconic collections, the grand complications, the Joaillerie and Haute Joaillerie timepieces as well as the complete collection of Patek Philippe movements in current production. A unique opportunity to see the entire Patek Philippe collection in one place.

Don't miss the opportunity to discover an exclusive showcase highlighting the production steps of the cases, straps, and dials of one of our emblematic collections, on display throughout the duration of the Salon at our booth reception.

Languages: English, French

Be captivated! Journey into the unique world of our Maison for an exclusive first look at all our stunning 2026 collections.

An exclusive product presentation will also be offered during your visit.

Languages: English, French

Capacity: 10 participants

Get up close with Panerai’s latest novelties through an exclusive hands-on product presentation.

Be among the first to explore Panerai’s latest novelties during a private, personalized product presentation. Guided by a brand expert, you will discover the key design and technical features behind each new timepiece from case construction and water resistance to materials and movement architecture. 

Languages: English, French

Capacity: 4 participants

A timeless journey of passion, research and independence since 1887.

Through a portal that bridges past and present, the legacy of Eberhard & Co. unfolds: a story of passion, innovation, and independence that has endured since 1887. Explore the heritage of the Swiss Maison and trace its journey from its beginnings to today, culminating in the presentation of its latest timepieces.

Languages: English, French, Italian

Step into the world of H. Moser & Cie. and discover our latest creations, guided by a playful vision of luxury that never takes itself too seriously.

Rise with us. Explore watchmaking with a touch of lightness. Then play — by spinning our Wheel of Fortune.

Languages: English, French

Step inside The House of Wonders to discover the passion, craftsmanship and collective spirit at the heart of Audemars Piguet.

A space dedicated to discovery and transmission, The House of Wonders pays tribute to the Manufacture's collaborative roots. Inspired by the établissage tradition - where artisans and specialists joined forces to create exceptional timepieces - the exhibition highlights the collective energy that has shaped Audemars Piguet for 150 years.

Through an immersive journey, visitors are invited to discover the horological savoir‑faire and artistry passed down from generation to generation, exploring how this heritage continues to evolve through creativity and innovation. The experience also reveals the brand's latest novelties.

Languages: English, French

Explore an unprecedented Vacheron Constantin exhibition, celebrating horological ingenuity and innovation. From the La Quête du Temps astronomical automaton clock to watches holding world records for complications, this presentation offers a unique immersion into the world of high watchmaking, embodying a relentless quest of excellence.

Vacheron Constantin presents an unprecedented exhibition of five horological creations pushing the boundaries. La Quête du Temps, a spectacular astronomical automaton clock for the Maison's 270th anniversary, with 22 complications, 6293 components, and 15 patents is debuting in Switzerland after an exhibition at the Louvre museum. The automaton tells time with musical choreography. 

Also featured is the Métiers d’art Tribute to la Quête du Temps watch, with bi-retrograde display, 3D moon phase, and sidereal day constellation movement. World records include: Référence 57260 (57 complications, first perpetual Hebrew calendar); The Berkley Grand Complication (63 complications, first perpetual Chinese calendar, 11 years development); and Solaria Ultra Grande Complication (most complicated wristwatch, 41 complications, 5 astronomical functions, 8 years R&D, 13 patents). 

These masterpieces embody the Maison's limitless excellence, innovation, unparalleled complexity, and striking aesthetics. Guided tours offer total immersion.

Languages: English, French

Capacity: 12 participants

One-on-one consultation with a TAG Heuer watch specialist

Book a personalized consultation with a dedicated watch specialist to explore the TAG Heuer collections, try on watches, and receive professional guidance in selecting a timepiece tailored to your preferences. This one-on-one session provides direct access to our in-house expertise, helping you find the perfect timepiece that reflects your individual style.

Languages: English, French

Discover Panerai watchmaking through a hands-on masterclass with our experts.

Learn how key components of a movement come together, and explore the technical principles behind precision, reliability, and durability. A rare behind-the-scenes experience designed to reveal how Panerai’s performance-driven approach is built — one detail at a time.

Languages: English, French

Capacity: 4 participants

Enter Panerai’s world, where heritage and performance meet.

Discover Panerai through an immersive brand presentation exploring the Maison’s origins, its roots in professional instruments, and the functional principles that still guide its watchmaking today. 

Languages: English, French

Capacity: 18 participants

Join an exclusive hands-on masterclass in hand setting and dial mounting with Panerai experts.

Learn more about one of the most delicate operations in watchmaking: hand setting and dial mounting. Through a guided, hands-on session, participants will discover the steps required to ensure every movement is ready for performance and long-term reliability. An exclusive behind-the-scenes introduction to the technical discipline behind Panerai timepieces.

Languages: English, French

Capacity: 4 participants

Discover the daring side of the iceberg. Dive in and embrace the TUDOR world in its entirety.

TUDOR invites you to discover its daring side. Dive in and embrace the TUDOR world in its entirety. 

Check out the experience room and our special temporary exhibitions. You’ll have the opportunity to discover the TUDOR watches, partnerships, and ambassadors. There will be plenty of experts on hand to take you through the TUDOR world as well. 

Prepare to see what the Born To Dare spirit is all about—the spirit that’s been with TUDOR since the very beginning.

Capacity: 15 participants

Language: French

Dive into a world where time becomes art.
Let yourself be surprised and enjoy a unique discovery experience!

Discover watchmaking like never before with ArtyA! Each timepiece is a true work of art, blending innovation, exceptional craftsmanship, and unexpected materials. From sapphire and moissanite to forged carbon, every creation tells a unique story. But beyond design, ArtyA also pushes the boundaries of precision with its in-house movements, conceived and assembled with outstanding horological expertise. More than just a watch, it’s a one-of-a-kind experience where time is worn with boldness and character.

Languages: English, French, German, Italian, Spanish

Explore the UN Freak Laboratory through an immersive guided journey dedicated to 25 years of the Freak, the Maison’s revolutionary icon. Discover how 180 years of watchmaking heritage paved the way for one of horology’s most disruptive innovations.

Explore the UN Freak Laboratory through an immersive guided journey dedicated to 25 years of the Freak, the Maison’s revolutionary icon. Step inside a space where mechanical boundaries are pushed and conventions are reconsidered. This experience retraces the origins of the Freak, from its debut in 2001 to its evolution into one of contemporary watchmaking’s most radical creations.

Through key milestones, major patents, and pioneering technologies such as silicon, discover how 180 years of Ulysse Nardin’s watchmaking heritage have continuously coexisted with bold technical exploration. An immersion into the unstoppable mindset that drives Ulysse Nardin.

Languages: English, French

Come and experience the Hublot Vibes, and discover more about our in-house UNICO flyback chronograph, alongside a curated selection of our unique timepieces.

Join us for a guided tour of the Hublot booth, structured around our core pillars and the values that define who we are:

Our Disruptive Mindset
Step into an immersive universe that captures the essence of Hublot’s creativity and the Art of Fusion.

A Visionary Watchmaker
Explore the technical mastery behind our in-house UNICO flyback chronograph and discover our unique timepieces.

An Alchemist of Materials
Uncover how Hublot has revolutionized the use of materials in watchmaking, seamlessly blending tradition with cutting-edge innovation.

Our 2026 Novelties
Be among the first to discover our latest creations and see how Hublot continues to shape the future of watchmaking.

We look forward to welcoming you and immersing you in the world of Hublot.

Languages: English, French

Capacity: 5 participants per session

EXPERIENCE OUR BOOTH: Experience our new collection at our Watches and Wonders 2026 booth.

Experience perfection and refinement first-hand and learn more about IWC Schaffhausen’s “engineered” way of watchmaking. Walk through our Watches and Wonder 2026 booth and discover the highlights of our new collections.

Languages: English, French

Explore the TAG Heuer booth and immerse yourself in the world of chronographs.

Discover the TAG Heuer booth and immerse yourself in our chronograph legacy. Explore the Maison’s heritage and innovation, from pioneering precision timekeeping to avant-garde design. Wander at your leisure and experience the technical mastery, craftsmanship, and spirit that define TAG Heuer as the “Master of Chronographs.” Every detail reflects our dedication to performance, precision, and the Designed to Win mindset, offering a rich and engaging experience.

Languages: English, French

Immerse yourself in the Chopard universe through an immersive audiovisual experience.

Languages: English, French

Capacity: 5 participants

Enjoy an exclusive guided tour of the Panerai booth where Heritage and Performance takes stage.

Embark on a personalized, immersive tour of the Panerai booth, led by a dedicated brand expert. Discover the Heritage and Performance that define the Maison, from its origins in professional instruments to today’s high-performance timepieces. Explore key novelties, materials, and technical innovations up close, and experience how Panerai’s design philosophy continues to be shaped by real use and conditions.

Languages: English, French, Italian

Capacity: 6 participants per guide (8 guides available every 15 min)

Discover iconic watches and exceptional new releases on our tailor-made itinerary.

This tour features the following brands: A. Lange & Söhne, Audemars Piguet, Bremont, Frederique Constant, H. Moser & Cie., Ulysse Nardin, and Vacheron Constantin.

Brands at La Mezzanine: Alpina, B.R.M Chronographes, Charriol, CORUM, Eberhard & Co., Favre Leuba, Gerald Charles, Kross Studio, March LA.B, NOMOS Glashütte, NORQAIN, Pequignet, Raymond Weil, Sinn Spezialuhren, U-BOAT.

Schedule:

• 18 - 19 April: 9:30 am, 11:30 am, 2:30 pm, 4:30 pm
• 20 April: 9:00 am, 11:00 am, 1:15 pm, 3:15 pm

Language: English

Capacity: 15 participants

Discover the brands' latest releases and flagship models

Enter the brands world and attend exclusive product presentations in small groups. Enjoy a privileged experience, discovering exceptional timepieces.

Capacity: 15 participants 

Language: English

Discover the brands' latest releases and flagship models

Enter the brands world and attend exclusive product presentations in small groups. Enjoy a privileged experience, discovering exceptional timepieces.

Capacity: 10 participants 

Languages: English, French

Discover the brands' latest releases and flagship models

Enter the brands world and attend exclusive product presentations in small groups. Enjoy a privileged experience, discovering exceptional timepieces.

Capacity: 12 participants 

Language: English

Discover the brands' latest releases and flagship models

Enter the brands world and attend exclusive product presentations in small groups. Enjoy a privileged experience, discovering exceptional timepieces.

Capacity: 25 participants

Languages: English, French

Discover the brands' latest releases and flagship models

Enter the brands world and attend exclusive product presentations in small groups. Enjoy a privileged experience, discovering exceptional timepieces.

Capacity: 8 participants

Languages: English, French, Italian

Discover the brands' latest releases and flagship models

Enter the brands world and attend exclusive product presentations in small groups. Enjoy a privileged experience, discovering exceptional timepieces.

Capacity: 9 to 15 participants

Languages: English, French

Discover the brands' latest releases and flagship models

Enter the brands world and attend exclusive product presentations in small groups. Enjoy a privileged experience, discovering exceptional timepieces.

Capacity: 15 participants

Languages: English, French

Discover the brands' latest releases and flagship models

Enter the brands world and attend exclusive product presentations in small groups. Enjoy a privileged experience, discovering exceptional timepieces.

Capacity: 15 participants

Languages: English, French

Discover the brands' latest releases and flagship models

Enter the brands world and attend exclusive product presentations in small groups. Enjoy a privileged experience, discovering exceptional timepieces.

Capacity: 15 participants

Languages: English, French

Discover the brands' latest releases and flagship models

Enter the brands world and attend exclusive product presentations in small groups. Enjoy a privileged experience, discovering exceptional timepieces.

Capacity: 15 participants

Languages: English, French

Discover the brands' latest releases and flagship models

Enter the brands world and attend exclusive product presentations in small groups. Enjoy a privileged experience, discovering exceptional timepieces.

Capacity: 15 participants 

Languages: English, French

Discover the brands' latest releases and flagship models

Enter the brands world and attend exclusive product presentations in small groups. Enjoy a privileged experience, discovering exceptional timepieces.

Capacity: 15 participants

Languages: English, German

Frederique Constant opens the doors of his booth to give you a guided tour.

Frederique Constant opens the doors of his booth to give you a guided tour. The opportunity to discover the history of the brand, the iconic timepieces and the new products.

Schedule:

• 18 - 19 April: 9:00 am, 10:00 am, 11:00 am, 2:00 pm, 3:00 pm, 4:00 pm, 5:00 pm
• 20 April: 10:00 am, 11:00 am

Capacity: 7 participants

Languages: English, French

Alpina opens the doors of his booth to give you a guided tour.

Alpina opens the doors of his booth to give you a guided tour. The opportunity to discover the history of the brand, the iconic timepieces and the new products.

Schedule:

• 18 - 19 April: 9:00 am, 10:00 am, 11:00 am, 2:00 pm, 3:00 pm, 4:00 pm, 5:00 pm
• 20 April: 10:00 am, 11:00 am

Capacity: 3 participants

Languages: English, French

Become a gemmologist for one day

Since 1963, Piaget has pioneered the audacious use of vibrant ornamental stones, from lapis lazuli to tiger's eye, defining our “Extraleganza” and transforming jewellery watches into contemporary art. This legacy of vibrant colour continues in 2026 as we reignite the 'Art of Colour' with new, intriguing stones showcased in our latest timepieces.

Want to discover the secrets of our expert gemmologists and explore this extraordinary world? Join our immersive Atelier! Register now to secure your place.

Schedule:

• 18 - 19 April: 9:00 am, 1:00 pm, 4:15 pm, 5:45 pm
• 20 April: 9:00 am, 1:00 pm, 4:00 pm

Languages: English, French

Capacity: 10 participants

Discover iconic watches and exceptional new releases on our tailor-made itinerary.

This tour features the following brands: A. Lange & Söhne, Audemars Piguet, Bremont, Frederique Constant, H. Moser & Cie., Ulysse Nardin, and Vacheron Constantin.

Brands at La Mezzanine: Alpina, B.R.M Chronographes, Charriol, CORUM, Eberhard & Co., Favre Leuba, Gerald Charles, Kross Studio, March LA.B, NOMOS Glashütte, NORQAIN, Pequignet, Raymond Weil, Sinn Spezialuhren, U-BOAT.

Schedule:

• 18 - 19 April: 9:30 am, 11:30 am, 2:30 pm, 4:30 pm
• 20 April: 9:00 am, 11:00 am, 1:15 pm, 3:15 pm

Language: French

Capacity: 15 participants

Explore the Salon alongside an expert, discovering innovations and techniques. The expert at your side will answer all your questions, offering you a fascinating insight into the world of watchmaking.

This tour introduces you to the following brands: Baume & Mercier, Cartier, Hermès, IWC Schaffhausen, Jaeger-LeCoultre, Panerai, Parmigiani Fleurier, Piaget, Roger Dubuis, and Van Cleef & Arpels.

Schedule:

• 18 - 19 April: 9:30 am, 11:30 am, 2:30 pm, 4:30 pm
• 20 April: 9:00 am, 11:00 am, 1:15 pm, 3:15 pm

Language: English

Capacity: 15 participants

Explore the Salon alongside an expert, discovering innovations and techniques. The expert at your side will answer all your questions, offering you a fascinating insight into the world of watchmaking.

This tour introduces you to the following brands: Baume & Mercier, Cartier, Hermès, IWC Schaffhausen, Jaeger-LeCoultre, Panerai, Parmigiani Fleurier, Piaget, Roger Dubuis, and Van Cleef & Arpels.

Schedule:

• 18 - 19 April: 9:30 am, 11:30 am, 2:30 pm, 4:30 pm
• 20 April: 9:00 am, 11:00 am, 1:15 pm, 3:15 pm

Language: French

Capacity: 15 participants

Immerse yourself in the grandeur of the watchmaking industry with our itinerary peppered with anecdotes highlighting the year's releases.

Through this tour, you will understand how each brand contributes to the global influence of an intangible craftsmanship. This tour features the following brands: Rolex, TUDOR.

Brands from the Carré des Horlogers: Angelus, Armin Strom, Arnold & Son, Artya Genève, BEHRENS, Bianchet, Charles Girardier, Christiaan van der Klaauw, Chronoswiss, Credor, Cyrus Genève, Czapek & Cie, Ferdinand Berthoud, GENUS, Grönefeld, HAUTLENCE, L’Epée 1839, Laurent Ferrier, Louis Moinet, Ressence, Rudis Sylva, Trilobe.

Schedule:

• 18 - 19 April: 9:30 am, 11:30 am, 2:30 pm, 4:30 pm
• 20 April: 9:00 am, 11:00 am, 1:15 pm, 3:15 pm

Language: English

Capacity: 15 participants

Immerse yourself in the grandeur of the watchmaking industry with our itinerary peppered with anecdotes highlighting the year's releases.

Through this tour, you will understand how each brand contributes to the global influence of an intangible craftsmanship. This tour features the following brands: Rolex, TUDOR

Brands from the Carré des Horlogers: Angelus, Armin Strom, Arnold & Son, ArtyA Genève, BEHRENS, Bianchet, Charles Girardier, Christiaan van der Klaauw, Chronoswiss, Credor, Cyrus Genève, Czapek & Cie, Ferdinand Berthoud, GENUS, Grönefeld, HAUTLENCE, L’Epée 1839, Laurent Ferrier, Louis Moinet, Ressence, Rudis Sylva, Trilobe.

• 18 - 19 April: 9:30 am, 11:30 am, 2:30 pm, 4:30 pm
• 20 April: 9:00 am, 11:00 am, 1:15 pm, 3:15 pm

Capacity: 15 participants

Language: French

Travel to the heart of renowned watchmaking and discover its secrets, its key players, and their DNA alongside an expert enthusiast.

This tour introduces you to the following brands: BVLGARI, CHANEL, Chopard, Grand Seiko, Hublot, Oris, Patek Philippe, TAG Heuer, and ZENITH.

• 18 - 19 April: 9:30 am, 11:30 am, 2:30 pm, 4:30 pm
• 20 April: 9:00 am, 11:00 am, 1:15 pm, 3:15 pm

Language: English

Capacity: 15 participants

Travel to the heart of renowned watchmaking and discover its secrets, its key players, and their DNA alongside an expert enthusiast.

This tour introduces you to the following brands: BVLGARI, CHANEL, Chopard, Grand Seiko, Hublot, Oris, Patek Philippe, TAG Heuer, and ZENITH.

• 18 - 19 April: 9:30 am, 11:30 am, 2:30 pm, 4:30 pm
• 20 April: 9:00 am, 11:00 am, 1:15 pm, 3:15 pm

Language: French

Capacity: 15 participants

Enjoy lively stories brought to life, sharing the magic of time passing.

Kids and grown-ups, take a seat and let yourself be carried away by a living story. 

Told with energy and brought to life through character, the stories adapt to the audience in the moment, inviting you to escape and dream.

The children’s activities offered in this area are under the responsibility of their parents.

Age: 6+

Languages: French

Capacity: 15 pairs (parents + child)

Experience our in-house caliber 113 up close and immerse yourself in the world of the finest watchmaking in a watchmaking class.

As part of Watches & Wonders, we invite you to an exclusive watchmaking class focusing on our in-house Calibre 113.

Our experts will explain the design features, technical functions, and distinctive finishing of this movement. You will gain concise, in-depth insights into its architecture, energy transmission, power reserve, and regulating mechanism.

This is an ideal opportunity for collectors and watch enthusiasts to deepen their understanding of mechanical in-house movements and experience the fascination of our Calibre 113 firsthand.

Languages: English, German

Capacity: 12 participants

A bespoke journey into our world. Direct immersion with our brand experts in a privileged setting.

Our specialists provide a bespoke tour, revealing the history, watchmaking mastery, and latest innovations.

Schedule:

English sessions:

• 18 - 20 April: 10:00 am, 11:00 am, 12:00 pm, 2:00 pm, 3:00 pm, 4:00 pm

French sessions:

• 18 - 20 April: 9:30 am, 10:30 am, 11:30 am, 1:30 pm, 2:30 pm, 3:30 pm, 4:30 pm

Capacity: 5 participants

Languages: English, French

Discover the brands' latest releases and flagship models

Enter the brands world and attend exclusive product presentations in small groups. Enjoy a privileged experience, discovering exceptional timepieces.

Capacity: 15 participants

Languages: English, French

Discover the brands' latest releases and flagship models

Enter the brands world and attend exclusive product presentations in small groups. Enjoy a privileged experience, discovering exceptional timepieces.

Capacity: 15 participants

Language: English

Discover the brands' latest releases and flagship models

Enter the brands world and attend exclusive product presentations in small groups. Enjoy a privileged experience, discovering exceptional timepieces.

Capacity: 10 participants

Languages: English, French

Discover the brands' latest releases and flagship models

Enter the brands world and attend exclusive product presentations in small groups. Enjoy a privileged experience, discovering exceptional timepieces.

Capacity: 13 participants

Languages: English, French

Discover the brands' latest releases and flagship models

Enter the brands world and attend exclusive product presentations in small groups. Enjoy a privileged experience, discovering exceptional timepieces.

Capacity: 6 participants

Languages: English, French, German

Discover the brands' latest releases and flagship models

Enter the brands world and attend exclusive product presentations in small groups. Enjoy a privileged experience, discovering exceptional timepieces.

Capacity: 5 to 15 participants

Language: English, French

Discover the brands' latest releases and flagship models

Enter the brands world and attend exclusive product presentations in small groups. Enjoy a privileged experience, discovering exceptional timepieces.

Capacity: 9 participants

Languages: English, French

Discover the brands' latest releases and flagship models

Enter the brands world and attend exclusive product presentations in small groups. Enjoy a privileged experience, discovering exceptional timepieces.

Capacity: 15 participants

Languages: French, English

Discover the brands' latest releases and flagship models

Enter the brands world and attend exclusive product presentations in small groups. Enjoy a privileged experience, discovering exceptional timepieces.

Capacity: 15 participants

Languages: English, French

Discover the brands' latest releases and flagship models

Enter the brands world and attend exclusive product presentations in small groups. Enjoy a privileged experience, discovering exceptional timepieces.

Capacity: 6 to 15 participants

Languages: English, French

Discover the brands' latest releases and flagship models

Enter the brands world and attend exclusive product presentations in small groups. Enjoy a privileged experience, discovering exceptional timepieces.

Capacity: 6 participants

Languages: English, French

Discover the brands' latest releases and flagship models

Enter the brands world and attend exclusive product presentations in small groups. Enjoy a privileged experience, discovering exceptional timepieces.

Capacity: 15 participants

Languages: English, German, French

Discover Kross Studio brand new creation. 

During this exclusive presentation, participants will have the unique opportunity to touch and experience this exceptional piece up close. Don’t miss this tactile experience.

Schedule:

• 18 April: 12:00 pm
• 19 April: 10:30 am, 3:45 pm, 5:15 pm
• 20 April: 9:45 am, 3:00 pm 

Languages: English, French

Capacity: 15 participants

Create your very own wooden clock and take it home!

During this parent/child workshop, creating a wooden clock starts with choosing its shape. Each piece is carefully cut, sanded, and assembled by hand.

Through the touch, the materials, and the joy of making, you bring to life unique clocks, imagined together in the moment.

The children's activities offered in this area are under the responsibility of their parents.

Age: 4+

Languages: English, French

Capacity: 8 pairs (parents + child)

New this year! The guided tour of Wonders explores the magical and technical world of watches.

Discover jewelry watchmaking through seven iconic brands, accompanied by an expert who will introduce you to its unique features. Anecdotes, historical facts, techniques, and expertise — let yourself be carried away by a history as rich as it is exceptional: BVLGARI - Cartier - CHANEL - Chopard - Piaget - Vacheron Constantin - Van Cleef & Arpels.

Language: French

Capacity: 15 participants

Discover this year's most striking novelties through the eyes of different watch specialists.

The Watches and Wonders Salon keeps getting bigger and bigger! Discover what our experts have experienced during their week and what is to be seen! Different specialists walk us through the novelties and the 2026 trends in terms of new products: designs, materials, complications, colors…

Speakers: 

• Robin Swithinbank, International journalist and author (moderator)
• Malaika Crawford, Editorial director, Hodinkee magazine and contributing watch editor, British Vogue 
• Tracey Llewellyn, Global editorial director, Revolution and editor, Telegraph Time
• Scott Wempe, Limited partner and co-head of business development, Wempe

Language: English

Discover the brands' latest releases and flagship models

Enter the brands world and attend exclusive product presentations in small groups. Enjoy a privileged experience, discovering exceptional timepieces.

Capacity: 6 to 15 participants

Language: English

Exclusive watchmaking demonstrations with master craftsmen from Japan

The pursuit of high accuracy has been the cornerstone of Grand Seiko’s values since its first watch was created in 1960. This year at Watches and Wonders, Grand Seiko invites you to witness the precision of its watchmaking firsthand. Come and experience the latest 9R Spring Drive and 9S mechanical movement assembly demonstrations by master craftsmen from Japan. Participants will have the rare opportunity to observe as skilled watchmakers carefully assemble movements that are renowned for their precision, part by part, up close.
Don’t miss this special experience.

Schedule:

• 18 - 19 April: from 10:00 am to 6:30 pm
• 20 April: from 10:00 am to 4:00 pm

Capacity: 10 participants

Language: English

A comprehensive tour of Grand Seiko’s booth and its latest novelties led by the brand’s ambassadors

We will hold a guided booth tour to introduce Grand Seiko booth and the novelties by our brand ambassadors. This year, our booth represents the brand’s universe inspired by our latest novelties.
Participants will have the opportunity to discover and enjoy new products, watchmaking expertise, and the brand philosophy through impressive and elaborate displays.
Don’t miss this chance to experience the world of Grand Seiko.

Schedule: 

English sessions:

• 18 - 19 April: 10:00 am, 1:00 pm, 4:00 pm
• 20 April: 10:00 am, 1:00 pm

French sessions:

• 18 - 19 April: 11:30 am, 5:30 pm
• 20 April: 11:30 am

German sessions :

• 18 - 20 April: 2:30 pm

Languages: English, French, German

Capacity: 8 participants

Our Master Engraver will be working "live" at her bench. You will be able to watch her engrave 18K gold scuptures of horses.

In celebration of The Year of the Horse, GENUS Watches is presenting a new, exclusive creation named "Eternal Gallop". This exceptional timepiece features five 18K rose gold miniature horses which trace the passage of time. Each horse is different and each is individually hand-finished by our Master Engraver. You can watch her work "live", at her bench, to create these beautiful steeds. Experience this exquist and exacting Métiers d'art at GENUS Watches. 

Language: French

Discover the brands' latest releases and flagship models

Enter the brands world and attend exclusive product presentations in small groups. Enjoy a privileged experience, discovering exceptional timepieces.

Capacity: 10 participants

Languages: French, English

Discover the brands' latest releases and flagship models

Enter the brands world and attend exclusive product presentations in small groups. Enjoy a privileged experience, discovering exceptional timepieces.

Capacity: 5 participants 

Languages: English, French

Discover the brands' latest releases and flagship models

Enter the brands world and attend exclusive product presentations in small groups. Enjoy a privileged experience, discovering exceptional timepieces.

Capacity: 15 participants

Languages: English, French

Discover the brands' latest releases and flagship models

Enter the brands world and attend exclusive product presentations in small groups. Enjoy a privileged experience, discovering exceptional timepieces.

Capacity: 15 participants

Languages: English, French

Discover the brands' latest releases and flagship models

Enter the brands world and attend exclusive product presentations in small groups. Enjoy a privileged experience, discovering exceptional timepieces.

Capacity: 10 participants 

Languages: English, French

Discover the brands' latest releases and flagship models

Enter the brands world and attend exclusive product presentations in small groups. Enjoy a privileged experience, discovering exceptional timepieces.

Capacity: 5 participants

Languages: English, French

Discover the brands' latest releases and flagship models

Enter the brands world and attend exclusive product presentations in small groups. Enjoy a privileged experience, discovering exceptional timepieces.

Capacity: 12 participants 

Languages: English, French

Discover the brands' latest releases and flagship models

Enter the brands world and attend exclusive product presentations in small groups. Enjoy a privileged experience, discovering exceptional timepieces.

Capacity: 8 participants

Languages: English, French

Discover the brands' latest releases and flagship models

Enter the brands world and attend exclusive product presentations in small groups. Enjoy a privileged experience, discovering exceptional timepieces.

Capacity: 15 participants

Language: English

Explore how technical watch features are essential companions in adventures and extreme conditions.

Through firsthand adventures shared by Panerai's ambassador Mike Horn, the session shows how Panerai's functional design translate into practical advantages when conditions are unpredictable and demanding.

The explorer, who often finds himself in extreme situations, will offer an engaging perspective on watchmaking through the lens of use where every technical feature responds to a concrete challenge.

Luminescence is key when reading time becomes critical, water resistance comes into play when water and pressure exposure is prolonged, power reserve is examined in situations demanding extended autonomy, and solidity of construction is revealed through impact, stress, and sustained wear. Moderated by Alessandro Ficarelli, Panerai's CMO, the talk connects lived experience with technical know-how, and how Panerai watches are conceived as instruments shaped by function, performance, and real operational needs.

Speakers: 

• Mike Horn, Panerai's Brand Ambassador
• Alessandro Ficarelli, Panerai's Chief Marketing and Product Officer

Language: English, French

Get the chance to discover Kross Studio's manufacture signature movement, the Central Floating Tourbillon. 

Get the chance to discover Kross Studio's manufacture signature movement, the Central Floating Tourbillon. How is this exceptional movement constructed? How many components does it comprise? What is the power reserve, and how is it achieved? Take advantage of this unique opportunity to explore the secrets behind a highly intricate watch movement and immerse yourself in the world of high horology, where unparalleled craftsmanship and precision converge to create extraordinary timepieces

Schedule: 

• 18 April: 3:45 pm
• 19 April: 12:00 pm
• 20 April: 11:15 am, 1:30 pm

Languages: English, French

Capacity: 15 participants

Discover the brands' latest releases and flagship models

Enter the brands world and attend exclusive product presentations in small groups. Enjoy a privileged experience, discovering exceptional timepieces.

Capacity: 6 to 8 participants

Languages: English, French

Discover the brands' latest releases and flagship models

Enter the brands world and attend exclusive product presentations in small groups. Enjoy a privileged experience, discovering exceptional timepieces.

Language: English

Capacity: 15 participants

Danny Khezzar, chef of the Michelin-starred Bayview restaurant in Geneva, will be leading exclusive masterclasses devoted to the culinary arts.

A food‑and‑mixology pairing menu built around six GRTA products showcasing local artisans, presented through unique workshops where participants will discover innovative gastronomic techniques.

An immersive experience open to all, where culinary excellence meets watchmaking precision, offering a moment of creativity and shared enjoyment.

Languages: English, French

Capacity: Onsite registration

More info coming soon.

Step into the world of hand-guilloché and experience a craft that has shaped fine watchmaking for centuries.

In our exclusive Chronoswiss Master Class, you will witness how intricate patterns are engraved line by line on a 100-year-old rose engine — guided by the steady hand of a true artisan. This immersive experience allows you to see, hear, and feel the process up close. It is not merely a demonstration, but an encounter with living Chronoswiss heritage.

Language: English

Capacity: 10 participants

Take part in a mini laboratory experience to discover how a watch functions without a battery.

Join an immersive workshop to uncover the secrets of a mechanical watch. Alongside expert watchmakers and apprentices, explore how energy is transformed into precision, how each component interacts in perfect harmony, and how a watch can keep time without a battery, powered solely by the force of a gesture.

In small groups, this interactive session invites you to handle, observe and experiment. A rare opportunity to see mechanics come to life before your eyes… and to experience the full refinement of watchmaking craftsmanship.

The children’s activities offered in this area are under the responsibility of their parents.

Age: 8+

Languages: English, French

Capacity: 10 pairs (parents + child)

Join a conversation led by Hodinkee Editor-in-Chief James Stacey as we discuss the show’s hottest releases—and what they mean for collectors and the future of the business of watches.

Watches and Wonders is one of the most exciting weeks of the year in watchmaking. With so many new releases landing at once, it’s the perfect moment to take a step back and consider what truly stood out. Join Hodinkee Editor-in-Chief James Stacey, Deputy Editor Tim Jeffreys, and Senior Business Editor Andy Hoffman for a conversation exploring the watches everyone’s talking about, why they matter, and how they help define one of the biggest weeks of the year for the industry.

The team will also look at what this year’s releases signal for the business of watches. After a unpredictable 2025, they’ll discuss how the latest launches reflect broader market shifts—and what they might suggest about where the industry is headed for the rest of 2026 and beyond.

Speakers: 

• James Stacey, Editor-in-Chief, Hodinkee
• Tim Jeffreys, Deputy Editor, Hodinkee
• Andy Hoffman, Senior Business Editor, Hodinkee

Language: English

More info coming soon.

A montage of our iconic SXH5 movement for a no-holds-barred question-and-answer session!

Discover the assembly of our in-house movements by one of our finest watchmakers! Ask your questions, share your thoughts and feelings, and take part in the evolution of a young Haute Horlogerie brand. Be part of our adventure!

Capacity: 6 participants

Languages: English, French

Discover how to assemble a movement.

Step into the fascinating world of watch movements and discover how individual components come to life when assembled with precision. Guided by expert watchmakers and apprentices, you will explore the key stages that transform a multitude of microscopic parts into a perfectly orchestrated mechanism.

In small groups, this participatory workshop invites you to observe, handle and understand the delicate balance between technical mastery, patience and craftsmanship. An immersive experience designed to reveal both the complexity and the beauty of assembling a mechanical movement.

The children’s activities offered in this area are under the responsibility of their parents.

Age: 12+

Languages: English, French

Capacity: 10 pairs (parents + child)

Discover the brands' latest releases and flagship models

Enter the brands world and attend exclusive product presentations in small groups. Enjoy a privileged experience, discovering exceptional timepieces.

Capacity: 10 participants

Languages: English, French

New this year! The guided tour of Wonders explores the magical and technical world of watches.

Discover jewelry watchmaking through seven iconic brands, accompanied by an expert who will introduce you to its unique features. Anecdotes, historical facts, techniques, and expertise — let yourself be carried away by a history as rich as it is exceptional: BVLGARI - Cartier - CHANEL - Chopard - Piaget - Vacheron Constantin - Van Cleef & Arpels.

Language: English

Capacity: 15 participants

Discover the many ways one can read time and learn more about the intricacies of time showcasing through the independents.

There is not only one way to display time. The independent brands are offering creative and innovative ways to showcase time in a mechanical watch. Discover the many ways one can read time and learn more about the intricacies of time showcasing. There is no limit in Fine Watchmaking creative ways.

Speakers: 

• Ariel Adams, Founder, aBlogtoWatch (moderator)
• Sébastien Billières, Co-founder and master watchmaker, GENUS
• Xavier de Roquemaurel, CEO, Czapek & Cie
• Gautier Massonneau, CEO, Trilobe
• Stephanie Rosseel, Head of marketing, Ressence

Language: English

Discover the craft of the engraver and the enameller.

Watching watch artisans at work is to truly understand their passion. Join us for a live exchange between a master craftsman and an apprentice, and discover the refined skills of engraving and enamelling.

Through this authentic dialogue, gain insight into the precision, patience and artistry required to master these exceptional métiers d’art.

The children’s activities offered in this area are under the responsibility of their parents.

Age: 8+

Languages: English, French

Capacity: 30 participants

Design is a fundamental element that defines a brand. Find our how design is paramount to the independents' success.

Design is a fundamental element that defines a brand. This is especially true for the independent brands where a distinctive and strong design make them instantly identifiable and clearly express the brand's essence. Find out how design is paramount to their success.

Speakers: 

• Brynn Wallner, Founder, Dimepiece.co (moderator)
• Coralie Charriol, CEO, Charriol
• Rodolfo Festa Bianchet, CEO, Bianchet
• Mario Peserico, General manager, Eberhard & Co.

Language: English

Learn how our brain shapes the perception of time.

While watches measure time with precision, our brain subtly alters the way we experience it. Why do some days seem to fly by, while others feel endlessly long?

Neuroscientist Nathalie Mella, a specialist in emotions and time perception, offers an engaging and accessible exploration of this “illusion of time.” Through concrete examples and interactive experiences, she sheds light on how children and adults perceive time differently — and invites us to better understand this mechanism in order to fully inhabit the present moment.

The children’s activities offered in this area are under the responsibility of their parents.

Age: 8+

Languages: English, French

Capacity: 30 participants

An interactive experience around time and watchmaking.

Extend your journey into the world of time.

At the end of the day, be surprised by an interactive experience dedicated to the universe of watchmaking. Through a series of challenges and riddles, explore the many facets of time, how we measure it, how we perceive it and how it is crafted.

Designed as a moment of shared discovery, this experience invites both children and adults to engage their curiosity, sharpen their observation skills, and collaborate as a team. A playful yet refined way to conclude the day… by revealing what time still has to unfold.

The children’s activities offered in this area are under the responsibility of their parents. 

Age: 8+

Languages: English, French

Capacity: 30 participants

More info coming soon.

Experience firsthand the intricate complexity of our signature and the precise function of its power reserve indicator.

What to Expect:

• Hands-On Interaction: Handle key parts of the PL1 watchmaking kit (10x real size).
• Mechanical Insight: See the power reserve indicator in action and understand its sophisticated design.
• Exclusive Access: Engage with our team and uncover the vision behind Charles Girardier inhouse movement.

Attendance is very limited to ensure a personal and immersive experience.

Languages: English, French

Capacity: 12 participants

An original story that takes you on a journey through time.

A delicate, universal journey of wisdom, feeling, and wonder, where each story ticks like an invisible clock in your heart.

The children’s activities offered in this area are under the responsibility of their parents.

Age: Designed for all generations

Languages: English, French

Capacity: 15 pairs (parents + child)

Bring a starry sky to life by creating a miniature galaxy!

Parents and children, let your imagination run free and come create your own starry sky.

During this hands-on family workshop, explore colors, materials, and textures to bring a unique galaxy to life, crafted together. Sparkling stars, dreamlike planets, or invented constellations — anything is possible.

A creative and poetic moment to share as a family.

The children’s activities offered in this area are under the responsibility of their parents.

Age: 3+

Languages: English, French

Capacity: 8 pairs (parents + child)

Discover this year's most striking novelties through the eyes of different watch specialists.

The Watches and Wonders Salon keeps getting bigger and bigger! Discover what our experts have experienced during their week and what is to be seen! Different specialists walk us through the novelties and the 2026 trends in terms of new products: designs, materials, complications, colors…

Speakers: 

• Ashkhen Longet, Watch connoisseur and journalist, Watchonista (moderator)
• Dillon Bhatt, Collector and founder, LuxeForte
• Alon Ben Joseph, Managing director, ACE Jewelers
• Sumei Shum, Watch enthusiast from Singapore

Language: English

How a Watchmaking World Premiere comes to life - A conversation with Guido Terreni

On the occasion of Watches & Wonders Geneva, Parmigiani Fleurier invites the public to a rare encounter exploring the process of invention in haute horlogerie. On Sunday, April 19, Guido Terreni, CEO of the Maison, will share the thinking and principles that guide the creation of a watchmaking World Premiere. Behind every new complication lies a long exploration: understanding historical watchmaking architectures, questioning their limits, and imagining solutions capable of opening new paths. At the heart of this conference lies an idea that has shaped Parmigiani Fleurier’s watchmaking for several years; functions that appear only when called upon, and then withdraw to restore the essential. This approach raises fascinating questions for watchmakers: how can the logic of a historic complication be reimagined? How can the purity of the dial be preserved while integrating a highly complex mechanism? And how does an intuition evolve into a truly new mechanical architecture? The audience will discover the principles, choices and challenges that accompany the birth of a contemporary watchmaking innovation. The presentation will conclude with a Q&A session with the audience.

Speaker:

• Guido Terreni, CEO Parmigiani Fleurier

Language: English 

An introduction to decorative finishing: engraving and polishing.

Step into the refined world of watch finishing and discover the importance of gesture in the art of decoration. Guided by skilled professionals, you will explore the techniques that give each piece its brilliance and character, engraving a motif, revealing a surface through polishing, and understanding the precision and patience required for every intervention.

Throughout the workshop, you will gain insight into the meticulous savoir-faire that transforms raw material into an exceptional creation. An immersion into the subtle balance between technical mastery, attention to detail and artistic expression.

The children’s activities offered in this area are under the responsibility of their parents.

Age: 8+

Languages: English, French

Capacity: 10 pairs (parents + child)

An apprentice shares his passion: why become a watchmaker?

Behind every watch lies a vocation. Through an authentic testimonial, a watchmaking apprentice shares his journey, his motivations, and what led him to choose this profession of excellence.

Between transmission, high standards and a sense of wonder at the mechanics of time, discover the behind-the-scenes reality of a training path where precision, patience and passion come together every day. A privileged moment of exchange to understand what drives the new generation of watchmakers and how a vocation is born.

The children’s activities offered in this area are under the responsibility of their parents.

Age: 12+

Languages: English, French

Capacity: 30 participants

Independent brands are celebrated for their boundless creativity and audacious, mechanical complications. 

A number of these brands have established their reputation and even built their identity around a singular, often audacious, mechanical complication. Discover these extraordinary technical achievements and what truly sets them apart.

Speakers: 

• Suzanne Wong, International journalist (moderator)
• Pim Koeslag, CEO, Christiaan van der Klaauw
• Serge Michel, CEO, Armin Strom
• Marco Tedeschi, Founder, Kross Studio

Language: English

Take part in a mini laboratory experience to discover how a watch functions without a battery.

Join an immersive workshop to uncover the secrets of a mechanical watch. Alongside expert watchmakers and apprentices, explore how energy is transformed into precision, how each component interacts in perfect harmony, and how a watch can keep time without a battery, powered solely by the force of a gesture.

In small groups, this interactive session invites you to handle, observe and experiment. A rare opportunity to see mechanics come to life before your eyes… and to experience the full refinement of watchmaking craftsmanship.

The children's activities offered in this area are under the responsibility of their parents.

Age: 8+

Languages: English, French

Capacity: 10 pairs (parents + child)

Design is a fundamental element that defines a brand. Find our how design is paramount to the independents' success.

Design is a fundamental element that defines a brand. This is especially true for the independent brands where a distinctive and strong design make them instantly identifiable and clearly express the brand's essence. Find out how design is paramount to their success.

Speakers: 

• Andrea Machalova, Deputy editor-in-chief, Bilan magazine and publication manager, Bilan Luxe (moderator)
• Lin Bingqiang, Founder and chief design officer, BEHRENS
• Cédric Joos, Brand manager, HAUTLENCE
  

Language: English

Watchmaking is the art of detail: discover the fascinating details that make it a timeless industry.

In the world of watchmaking, nothing is left to chance. Every finish, every polished angle, every component invisible to the naked eye contributes to the excellence of the whole.

This workshop invites you to take a closer look at the fascinating details that make watchmaking both a demanding and timeless industry. Through demonstrations and concrete examples, discover how precision, patience and the pursuit of perfection transform a complex mechanism into an exceptional object.

An immersion into the very essence of what defines the singularity and enduring legacy of watchmaking craftsmanship.

The children’s activities offered in this area are under the responsibility of their parents.

Age: 8+

Languages: English, French

Capacity: 30 participants

Learn how our brain shapes the perception of time.

While watches measure time with precision, our brain subtly alters the way we experience it. Why do some days seem to fly by, while others feel endlessly long?

Neuroscientist Nathalie Mella, a specialist in emotions and time perception, offers an engaging and accessible exploration of this “illusion of time.” Through concrete examples and interactive experiences, she sheds light on how children and adults perceive time differently — and invites us to better understand this mechanism in order to fully inhabit the present moment.

The children’s activities offered in this area are under the responsibility of their parents.

Age: 12+

Languages: English, French

Capacity: 30 participants

An interactive experience around time and watchmaking.

Extend your journey into the world of time.

At the end of the day, be surprised by an interactive experience dedicated to the universe of watchmaking. Through a series of challenges and riddles, explore the many facets of time, how we measure it, how we perceive it and how it is crafted.

Designed as a moment of shared discovery, this experience invites both children and adults to engage their curiosity, sharpen their observation skills, and collaborate as a team. A playful yet refined way to conclude the day… by revealing what time still has to unfold.

The children’s activities offered in this area are under the responsibility of their parents.

Age: Designed for all generations

Languages: English, French

Capacity: 30 participants

Discover this year's most striking novelties through the eyes of different watch specialists.

The Watches and Wonders Salon keeps getting bigger and bigger! Discover what our experts have experienced during their week and what is to be seen! Different specialists walk us through the novelties and the 2026 trends in terms of new products: designs, materials, complications, colors…

Speakers: 

• Juliette Weiss, Luxury Journalist, BFM TV / BFM Business (moderator)
• Maxime Couturier, Co-founder, heist-out magazine
• Justine Dupont-Martin, PR and content creator @just-in-time
• Serge Maillard, Publisher, EuropaStar magazine

Language: French