Program & Activities

Focused on innovation and cutting‑edge technology, the LAB spotlights startups and tech pioneers to design the future of the watch industry.

The LAB shines a spotlight on 13 groundbreaking projects driven by visionary creators pushing the boundaries of watchmaking expertise, scientific research, and emerging technological solutions. The COSC will also be on site to unveil its latest advancements, offering a fresh perspective on precision, certification, and technical excellence.

Languages: English, French

Discover Delugs' complete ecosystem that transforms how watch enthusiasts discover, curate and wear their straps

Delugs introduces four innovations that reimagine what strap retailing can be for watch brands and retailers – guided, personalised and centred around effortless descision-making. The Strap Wall transforms retail displays into intuitive, all-in-one systems, while the Strap Closet, which is fully compatible with the Strap Wall, eases curation of straps as tailored collections. The Strap Finder eliminates guesswork through a digital pairing visualiser that ensures every combination is physically compatible and aesthetically matched. Rounding out the showcase, the Micro-Adjust CTS Deployant Clasp is an innovation that delivers a truly custom fit experience with a patented mechanism that allows you to fine-tune your strap fit by 3mm each side with a single push. Together, these innovations embody Delugs' belief that strap-changing is a lifestyle.

Languages: English, French, Mandarin Chinese

The operating system that transforms watch after-sales into a strategic asset for luxury maisons.

In watchmaking, after-sales is a moment of truth: it defines trust, longevity, and the relationship between a maison and its clients. Yet today, after-sales operations are often fragmented across legacy systems, manual processes, and disconnected workshops.

Prolong provides the missing infrastructure layer for luxury watch brands. Our SaaS platform unifies repair, warranty, spare parts, and service workflows into a single operating system, connecting boutiques, service centers, partners, and headquarters.

Prolong enables maisons to reduce lead times, optimize spare parts usage, improve transparency for clients, and scale service excellence globally while preserving each brand’s unique standards. By making repair and care efficient and measurable, Prolong also supports durability, regulatory compliance, and the long-term value of exceptional timepieces.

Already adopted by premium and luxury brands, Prolong helps transform after-sales into a strategic asset aligned with both excellence and sustainability.

Languages: English, French

An interactive 3D touchscreen platform for luxury retail - enabling clients to explore, configure and experience watches beyond physical reality

Virtuality creates immersive 3D touchscreen platforms for luxury watch retail. Our technology enables clients to explore, configure and experience timepieces at unprecedented scale and precision. From real-time personalisation to detailed mechanical exploration, we transform how collections are presented in boutiques, exhibitions and private settings. Designed specifically for luxury maisons, our platform elevates craftsmanship beyond physical limitations and redefines modern retail presentation.

Languages: English, French

This year, VCS&Partners unveils the evolution of its patented Digital Display Pod with the launch of BASE 2.0 Integrated Digital Displays. Presented at the LAB in collaboration with its Swiss partner WIDER SA, this new generation represents a fully integrated technological solution specifically designed for luxury retail environments.

BASE 2.0 combines VCS&Partners’ patented interactive display technology with a refined design approach to elevate the presentation of watches, jewelry, and high-value products.  It will be presented at LAB in partnership with WIDER SA, experts in integrating digital solution into luxury furniture in different formats: wall-integrated Hybrid, Tower, and showcase, adaptable to brand architecture and merchandising strategies. Through an intuitive interface, visitors activate real-time product visualizations for more immersive and more informative experience. High-definition digital views reveal details and materials while preserving the physical display. Suitable for B2B and B2C environments, including boutiques, trade shows, exhibitions, and exclusive events, BASE 2.0 redefines technology integration in luxury retail and enhances premium product storytelling.

Languages: English, French, Italian

Discover our patented technology combining 3D printing and advanced composite fusion.

NEOCARB® technology meets the highest standards of watchmaking.
It combines high-precision 3D printing with a fully controlled fusion process, ensuring components of consistent quality and micrometric accuracy.

This hybrid process delivers watertight, homogeneous components with outstanding industrial repeatability. Inspired by aerospace expertise, NEOCARB® unlocks new design freedom: reinforcement zones can be precisely engineered according to mechanical constraints, optimizing strength where needed while preserving lightness and long-term performance.

Manufactured on demand — without overproduction or material waste — each component is produced under strict control of critical parameters: fiber orientation, pressure, temperature, cooling cycles, and reinforcement zones. Every stage is recorded to guarantee full traceability.

Languages: English, French

VersAI is a voice-first agentic retail platform that unifies the online & offline shopping experience in a single journey.

VersAI transforms the brand website from a static catalog into a living, voice-first intelligence. It redefines commerce as a continuous, contextual conversation, from discovery to acquisition to lifelong ownership, delivering VIP clienteling at scale while increasing conversion and long-term value.

In watchmaking, where time, precision and heritage shape desire, VersAI becomes the digital embodiment of the maison’s savoir-faire: not a replacement, but an extension of the physical boutique. It complements the in-store advisor by guiding collectors through complications, materials and limited editions with narrative depth, contextual intelligence and controlled exclusivity.

Agentic commerce is not a feature: it is a new operating model. Experience how horology evolves in the age of intelligent brand agents at the LAB.

Languages: English, French

In 2026, discover Showcase Experience, revealing the emotion of time.

Showcase Experience, designed by Immensive, is an intelligent display that transforms the discovery of watches into an interactive journey. For this event, it will be presented in partnership with the Horopedia Foundation.

Combining light, motion, and storytelling, the display creates a living dialogue between the object and its viewer. The touchscreen allows visitors to explore details, view 3D animations, and access brand content, revealing what a traditional display cannot. Visitors navigate freely at their own pace, experiencing the complexity and emotion behind each piece.

At the LAB, Showcase Experience reacts to visitors’ presence with light, motion, and narration, while the touchscreen unveils hidden details and stories. This immersive demonstration offers a glimpse of how technology, emotion, and horological craftsmanship come together to create a dynamic encounter.

Languages: English, French

Explore how every mechanical timepiece seamlessly enters its own digital life with RecoWatch™ Technology.

RecoWatch™ is an advanced AI computer vision technology. It securely connects any registered  timepiece to its own digital passport and timeline — without chip, tag or physical alteration. By revealing the unique material signature of each watch, while preserving its integrity, RecoWatch™ establishes a trusted and lasting digital link ensuring authenticity, traceability and service continuity throughout its lifecycle. For the industry, RecoWatch™ enables structured digital services, including authentication, certified secondary market validation, e-warranty activation, insurance confirmation and after-sales traceability, while supporting interoperability and transparency across established ecosystems. At the KERQUEST booth, visitors can experience RecoWatch™ in action by scanning registered watches and instantly accessing their secure Watch Certificate™ digital passports, ready to evolve throughout the watch’s journey.

Languages: English, French

Smart technology enables a freely accessible product presentation and easy try‑on.

Dialock Watch is Häfele’s advanced access solution, designed to meet the specific needs of luxury watch and jewellery retail environments. This modular system seamlessly integrates intelligent locking technology with intuitive workflows, enabling brands to secure, manage, and present high‑value items with confidence.
At the LAB booth, visitors can see for themselves how Dialock Watch can transform display furniture by providing connected, user‑friendly access control. The solution enhances product security, accelerates staff processes, and improves the overall customer journey. 
With its blend of precision hardware, smart software, and elegant design, Dialock Watch offers retailers a future‑ready platform that supports operational excellence and immersive premium experiences. It eliminates the need for "hiding behind glass installations". The new solution is fully integrated in the modular Dialock access system, providing a one-stop shop for brands and retailers.

Languages: English, French, German

Where timeless watch design meets modern health intelligence. 

Watchibia introduces a new category in watchmaking: the smart strap. Designed to integrate advanced health tracking into traditional watches, it enhances timepieces without altering their design or identity.

By embedding discreet sensor technology into the strap, Watchibia enables heart rate, activity, sleep and readiness insights while preserving the aesthetics, craftsmanship and heritage of fine watchmaking.

In a world where many watch lovers feel forced to choose between a mechanical masterpiece and a wearable device, Watchibia eliminates the compromise. It allows traditional watches to evolve with modern expectations — seamlessly, elegantly and invisibly.

Watchibia represents the fusion of horology and health intelligence, opening a new niche at the intersection of luxury, longevity and innovation.

Languages: English, French

We transform a flat surface into a living optical architecture through sub-micron lithographic nano-engraving.

Join Nanodia at the LAB of Watches and Wonders Geneva 2026 for an exclusive encounter dedicated to the future of watch surfaces.

At the intersection of haute horlogerie, nanotechnology, and optical design, Nanodia unveils a new generation of dials where light becomes matter. Through advanced micro- and nano-lithographic engraving, we create unprecedented optical textures capable of reinterpreting — or even transcending — traditional finishes such as guilloché, sunburst, or perlage, without adding mechanical relief.

This event will bring together designers, R&D engineers, and industry decision-makers to explore the technologies redefining the visual signature of watchmaking Houses. Discover how a perfectly flat surface can generate spectacular visual depth, how Fresnel-inspired optical calculations open new creative territories, and how these innovations integrate seamlessly into a controlled industrial process.

Nanodia embodies the meeting point between watchmaking tradition and sub-micron precision — between fine craftsmanship and the science of light.

Languages: English, French

OM10 enlarged by KERIS, extended through augmented reality by Visionaries 777.

This collaboration brings together the OM10 watch mechanism, enlarged sevenfold by KERIS, and the immersive expertise of Visionaries 777. KERIS develops functional enlarged calibres that remain faithful to the original proportions, designed to make mechanical complexity both readable and spectacular. Visionaries 777 adds an augmented reality layer that extends the physical object and reveals its hidden interactions.

Through a dedicated application, the movement is recognized in real time and enhanced with digital content: the complete watch, exploded views and educational animations. Mechanics become narrative without losing their material presence.

The object is central. Digital sheds light on it. Together, they offer a contemporary and accessible way to explore horological complexity.

Languages: English, French

Discover our ultra-realistic real-time 3D platform through a unique and interactive demo.

Discover a unique phygital and holographic experience thanks to the most realistic real-time 3D platform on the market. Our technology offers unmatched visual fidelity, combining digital precision and physical emotion for the sale and configuration of luxury products online and in-store.

At our booth, interact with the product in ultra-detailed 3D through a holographic screen and manipulate it in real time directly from your smartphone. Experience seamless customization thanks to a unique phygital concept: configure your watch with physical parts and view your customized product in real time.

Beyond the customer journey, our platform is a powerful tool that allows designers to test an infinite number of materials and colors in high fidelity. Join us to discover how our ultra-realistic 3D viewers and interactive configurators are transforming the future of product presentation.

Languages: English, French

Experience something unique: test your watch, explore the art of chronometry, and discover the importance of COSC certifications.

A truly unique experience awaits you at our stand: measure the precision of your watch, uncover the secrets of chronometry, and learn why COSC certifications matter.

The Contrôle Officiel Suisse des Chronomètres (COSC) is a non-profit public interest association, neutral and independent, founded in 1973. It guarantees the official “Chronometer Certified” label, awarded to movements that successfully pass a series of precision tests.

In 2026, the COSC is introducing a new standard: “COSC Excellence Chronometer Certified", designed to accompany the innovations and evolution of Swiss watchmaking. This new certification tests finished watches under conditions that closely reflect real-life: simulated wear testing, enhanced precision standards, magnetic field resistance, and verification of the declared power reserve, all while preserving COSC’s core values of rigor, neutrality, and independence.

Languages: English, French